Nissan Juke Unveiled Ahead Of Geneva Public Debut

MAPLE CROSS, UNITED KINGDOM – February 11, 2010: The wait is over – the Nissan Juke has been unveiled to the world. Ready to take the small car market by storm, Nissan has revealed a ground-breaking new model that brings all the benefits of the Qashqai in a more compact package.

Even though the Juke won’t make its public debut until next month’s Geneva Motor Show, a full digital press pack containing in-depth information and hi-resolution images of the car’s exterior and interior is now available.

Adding another valuable addition to the UK’s biggest car plant, the Juke will be built right here in Britain alongside its Qashqai big brother. Ready to go on sale in the UK in October, the Juke was created at Nissan Design Europe (NDE) in the heart of London, and refined at Nissan’s Design Centre (NDC) in Japan. Bringing together the strongest design talent the East and West has to offer has resulted in a truly unique small car.

First revealed as the Qazana show car – unveiled at the 2009 Geneva Motor Show – the Juke has developed into a production model merging the rugged appeal of an SUV with the emotive appeal of a sports car. Bringing technological advancements in engine technology, cabin design and turbocharged efficiency, the Juke is set to become one of the most influential debutants of 2010.

Nissan’s UK MD, Paul Willcox comments: “We are thrilled to finally be able to tell the world about the amazing Juke. Over the past few months we have learnt more and more about the new small Nissan’s talents, style and appeal and we can’t wait to get another top quality British-built model into our showrooms.”