Toyota Launches Redesigned 'Passo'

Tokyo, Feb 15, 2010; TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the redesigned "Passo" compact hatchback.

The second-generation Passo further refines the highly maneuverable compact body, spacious interior and class leading1 fuel efficiency and environmental performance of the popular first-generation Passo released in June 2004, with the new vehicle embodying input, from the planning stage, from female consumers in Japan. This development has taken the Passo to the next level and demonstrates TMC's ongoing efforts to design vehicles to meet consumer needs.

The vehicle comes in two distinct model styles: the simple and unpretentious "Passo", which offers a sense reassurance and familiarity, and the "Passo + Hana", which imbues an understated glamour for a strong impression. These unique designs, along with 11 available body colors, create variety that enables vehicle selection ideally suited to express individuality. Thanks to efforts made to enhance ease-of-operation, utility and drivability, including the redesign of the front pillars for better visibility and the creation of more storage space within easy reach of the driver, the vehicle is more appealing than ever - especially with its highly affordable price, which starts at 1 million yen.

The new Passo, like its predecessor, was developed in conjunction with Daihatsu Motor Co., Ltd.

Monthly sales target for Japan: 6,500 units

Assembly Plant: Ikeda Plant, Daihatsu Motor Co., Ltd.

About Toyota

Supported by people around the world, Toyota Motor Corporation , has endeavored since its establishment in 1937 to serve society by creating better products. Today, the Company manufactures vehicles and parts at 53 production sites in 27 countries and regions around the globe and is an active member in the communities it serves. In fiscal 2009, ended March 31, 2009, the Toyota Group sold approximately 7.56 million vehicles in 170 countries and regions under the Toyota, Lexus, Daihatsu, and Hino brands. For more information, please visit www.toyota.co.jp/en/index.html.