Acura Posts Sales Increase for February 2010
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SEE ALSO: Acua Buyers Gude
New MDX and RDX SUVs Post Impressive Sales Gains
TORRANCE, Calif., March 2 2010; The MDX luxury SUV led Acura's February sales with 3,266 units sold, up an impressive 64.9 percent. The new RDX crossover SUV also posted a significant gain of 19.9 percent with 850 units sold. Acura year-to-date* sales reached 16,071, up 7.9 percent compared to 2009.
"The MDX has long been a category leader, and sales continue to be strong despite limited supply," said Jeff Conrad, vice president of Acura sales. "The MDX's fresh look, new 6-speed transmission and technology are hitting a sweet spot with customers."
The TL performance luxury sedan led Acura's car sales for February with 2,410 units sold, down 3.2 percent, while the TSX sports sedan followed closely with 2,123 units sold, down 7.4 percent. Acura's combined sedan sales were down 6.1 percent, to 4,664, while light-truck sales posted a 58.9 percent gain with total sales of 4,275. Total Acura sales for February totaled 8,939, up 16.7 percent.
*Year-to-date sales based on 48 days for 2010 and 50 days for 2009.
**The daily selling rate is calculated with 24 selling days for February 2010 and 24 selling days for February 2009.
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2010 2009 % Chg. 2010 2009 % Chg.
--------- -------- ------ -------- -------- ------
Acura Division Total 8,939 7,659 16.7% 16,071 15,515 7.9%
-------------------- ----- ----- ---- ------ ------ ---
RSX 0 0 0 0
TL * 2,410 2,490 -3.2% 4,396 4,807 -4.7%
TSX 2,123 2,293 -7.4% 3,929 4,699 -12.9%
RL 131 186 -29.6% 241 394 -36.3%
----- --- --- ----- --- --- -----
MDX * 3,266 1,981 64.9% 5,624 4,105 42.7%
ZDX * 159 0 331 0
RDX * 850 709 19.9% 1,550 1,510 6.9%
--------- --- --- ---- ----- ----- ---
Selling Days 24 24 48 50
* Honda and Acura vehicles are made of domestic & global sourced parts.
Accord includes Crosstour, Hybrid.
** Daily Selling Rate
