Land Rover Launches New Intuitive Consumer Website

GAYDON, UNITED KINGDOM – March 26, 2010: Land Rover has launched a new website designed to put the consumer at the centre of the online experience.

With a new intuitive layout, improved design and navigation, interactive content and greater information on all Land Rover products, the new website means that exploring vehicles online has never been easier.

Anthony Bradbury, Land Rover UK marketing director commented: "We are seeing a shift in the purchase process, with more customers researching cars online with a visit to the dealership being the final step. Therefore, having a clear user friendly website is vital to help potential buyers access our class leading product line-up."

The new www.landrover.co.uk website includes a 'Build and Price' configurator for all models. Consumers can now customise and price a vehicle down to such details as wheels, exterior and interior trim colours, together with a host of optional extras available on each vehicle. Features include 360° views of the vehicle, detailed specification and a price calculator which breaks down every item added to your build in the detailed summary.

Once configured, these details can be shared by sending to friends, printed as hard copies or sent to a local dealership to arrange a test drive.

Major Phil Packer Takes Delivery Of His New Range Rover Sport On The Motability Scheme, Supported By Land Rover
2009 Pride of Britain Awards Fundraiser of the Year & BBC Sports Personality Helen Rollason Award Winner, Major Phil Packer, is the proud owner of a new Range Rover Sport.

Supported by Land Rover and Motability, Phil's new Range Rover Sport will help him in his quest to raise £15 million pounds to build the British Inspiration Trust – an eco-friendly residential Centre of Excellence to enthuse, inspire and deliver support to young people with disability.

Phil Packer was injured in 2008 whilst serving with the Army and was told he would never walk again.

Against all the odds, his condition has improved and he is now able to walk with sticks and has and will continue to embark upon a number of challenges – such as those he has already completed including the London Marathon, a 30 mile row across the English Channel and a four day climb up El Capitan in Yosemite National Park and more recently the Three Peaks Challenge – to raise much needed funds to support young people with disabilities and injured service men and women