Ford's U.S. Sales Up 43 Percent in March
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SEE ALSO: Ford Buyers Guide
SEE ALSO: Lincoln Buyers Guide
SEE ALSO: Mercury Buyers Guide
New Products With Industry-Leading Quality and Fuel Efficiency Net 1Q Sales Increase of 37 Percent and Share Gains
DEARBORN, MI - April 1, 2010: Ford punctuated a strong first quarter with a 43 percent sales increase in March. Ford, Lincoln and Mercury dealers delivered 178,546 new vehicles in March. First quarter sales totaled 428,596, up 37 percent. The 43 percent gain matches a similar increase in February. These are the highest monthly sales increases since February 1984.
In March, Ford gained retail market share for the 17th time in the last 18 months.
"Our dealers welcome more new customers every day with the strongest lineup of products in our history," said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. "We are working to build further on this sales momentum by delivering even more new products with industry-leading quality, smart technologies and fuel-efficient powertrains this year."
New or significantly upgraded U.S. vehicles this year include the Ford Fiesta, Focus, Edge and Edge Sport, Explorer, F-Series Super Duty, Transit Connect Electric, Lincoln MKX crossover and the brand's first luxury hybrid vehicle, the Lincoln MKZ Hybrid midsize sedan.
In addition, the company is introducing nine new or upgraded fuel-efficient engines and six new transmissions this year. These include the new 2.0-liter EcoBoost engine, new Mustang V-6 and V-8, new Super Duty 6.7-liter diesel and 6.2-liter gasoline engines.
Once again, sales were higher throughout Ford's lineup in March. Cars were up 53 percent versus a year ago, utilities were up 46 percent, and trucks were up 30 percent. Among brands, Ford sales were up 46 percent, Lincoln sales were up 19 percent, and Mercury sales were up 26 percent.
In March, Ford sales to retail customers were 38 percent higher than a year ago, and fleet sales were up 53 percent. Individuals, small businesses and large fleet customers are turning to Ford to meet their needs knowing that high-quality, class-leading fuel economy and strong resale values reduce ownership costs and provide a compelling value proposition.
In the first quarter, Ford, Lincoln and Mercury sales totaled 428,596, up 37 percent versus a year ago. Ford estimates its first-quarter market share was 16.5 percent, up more than 2.5 percentage points compared with a year ago.
Additional Sales Highlights
-- Ford Fusion, Motor Trend's Car of the Year, set an all-time monthly
record in March with sales of 22,773, up 79 percent versus a year ago.
Mercury Milan sales were up 71 percent, its fifth consecutive monthly
sales increase. The Lincoln MKZ midsize sedan was up 22 percent.
-- Ford Taurus sales totaled 7,001 in March, up 86 percent.
-- Ford Focus and Ford Mustang sales each were up 57 percent versus a
year ago.
-- With sales of 42,514, Ford's F-Series posted a 30 percent sales
increase in March. In 2009, F-Series increased its leadership position
among full-size pickups with a 4 percentage-point gain in segment
share, and the F-Series continues to gain share in 2010. In the first
two months of 2010, F-Series' share of the full-size pickup market was
40 percent - up almost 8 percentage points versus the same period a
year ago. F-Series - America's best-selling truck for 33 years in a
row and best-selling vehicle (car or truck) for 28 years in row - is
also the first vehicle in the U.S. to eclipse 100,000 sales in 2010 as
first quarter sales rose to 103,039.
-- Utility vehicles also posted strong sales increases. In March, Escape
set a March sales record of 19,182, up 52 percent. Edge sales were up
67 percent, Flex sales were up 17 percent, and Mercury Mariner sales
were up 25 percent. Sales for traditional SUVs (Explorer, Mountaineer,
Expedition and Navigator) also were higher than a year ago.
-- Sales for Ford's E-Series van (Econoline/Club Wagon) were up 34
percent versus a year ago. E-Series has been America's best-selling
full-size van for 31 years.
-- Sales of the new Transit Connect small commercial van totaled 1,836 in
March. In the first two months of 2010, Ford garnered two-thirds of
the commercial van segment, more than 8 percentage points higher than
a year ago. Production of a battery-electric Transit Connect begins
later this year.
-- Ford's hybrid vehicles (Fusion, Milan, Escape and Mariner) posted
sales of 3,050 in March, up 69 percent versus a year ago.
Year-to-date, the company's hybrid sales totaled 7,016, up 77 percent.
Ford has sold more than 125,000 hybrid vehicles in the U.S. and is
America's largest domestic hybrid company.
"Ford's plan is working," Czubay said. "People increasingly are discovering that the Ford difference is the strength of our fresh, new product lineup, especially our leadership in quality, fuel efficiency, safety, smart technologies and value."
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
FORD MOTOR COMPANY MARCH 2010 U.S. SALES
----------------------------------------
March % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 159,367 109,490 45.6 382,762 273,234 40.1
Lincoln 8,693 7,310 18.9 22,410 19,034 17.7
Mercury 10,486 8,307 26.2 23,424 19,479 20.3
------ ----- ------ ------
Total Ford, Lincoln
and Mercury 178,546 125,107 42.7 428,596 311,747 37.5
Volvo 5,237 6,358 -17.6 14,006 12,624 10.9
----- ----- ------ ------
Total Ford Motor
Company 183,783 131,465 39.8 442,602 324,371 36.4
Ford, Lincoln and
Mercury Sales By
Type
Cars 71,015 46,467 52.8 165,306 109,852 50.5
Utilities 47,908 32,827 45.9 118,100 87,689 34.7
Trucks 59,623 45,813 30.1 145,190 114,206 27.1
------ ------ ------- -------
Total Vehicles 178,546 125,107 42.7 428,596 311,747 37.5
FORD BRAND MARCH 2010 U.S. SALES
--------------------------------
March % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Focus 19,500 12,383 57.5 43,597 30,056 45.1
Fusion 22,773 12,723 79.0 51,411 28,478 80.5
Taurus 7,001 3,758 86.3 17,128 8,753 95.7
Mustang 5,829 3,711 57.1 15,691 9,645 62.7
Crown Victoria 3,223 3,416 -5.6 8,871 8,334 6.4
----- ----- ----- -----
Ford Cars 58,326 35,991 62.1 136,698 85,266 60.3
Escape 19,182 12,580 52.5 45,091 31,030 45.3
Edge 10,254 6,134 67.2 25,191 16,321 54.3
Flex 3,468 2,971 16.7 8,722 7,782 12.1
Taurus X 11 1,148 -99.0 12 3,187 -99.6
Explorer 5,907 3,317 78.1 14,192 10,077 40.8
Expedition 2,596 1,548 67.7 7,666 5,489 39.7
----- ----- ----- -----
Ford Utilities 41,418 27,698 49.5 100,874 73,886 36.5
F-Series 42,514 32,728 29.9 103,039 81,579 26.3
Ranger 4,445 4,879 -8.9 12,294 11,289 8.9
Econoline/Club Wagon 10,470 7,831 33.7 24,628 20,036 22.9
Transit Connect 1,836 0 NA 4,335 0 NA
Low Cab Forward 51 21 142.9 72 50 44.0
Heavy Trucks 307 342 -10.2 822 1,128 -27.1
--- --- --- -----
Ford Trucks 59,623 45,801 30.2 145,190 114,082 27.3
------ ------ ------- -------
Ford Brand 159,367 109,490 45.6 382,762 273,234 40.1
LINCOLN BRAND MARCH 2010 U.S. SALES
-----------------------------------
March % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
MKZ 2,456 2,005 22.5 5,557 4,711 18.0
MKS 1,443 1,716 -15.9 3,906 4,597 -15.0
Town Car 1,342 860 56.0 3,216 2,454 31.1
MKX 2,032 2,372 -14.3 5,682 5,776 -1.6
MKT 744 0 NA 2,106 0 NA
Navigator 676 345 95.9 1,943 1,372 41.6
Mark LT 0 12 -100.0 0 124 -100.0
--- --- --- ---
Lincoln Brand 8,693 7,310 18.9 22,410 19,034 17.7
MERCURY BRAND MARCH 2010 U.S. SALES
-----------------------------------
March % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Milan 3,897 2,280 70.9 8,453 5,298 59.6
Grand
Marquis 3,532 2,674 32.1 7,439 4,832 54.0
Sable 19 941 -98.0 37 2,694 -98.6
Mariner 2,482 1,990 24.7 6,324 5,239 20.7
Mountaineer 556 422 31.8 1,171 1,416 -17.3
--- --- ----- -----
Mercury
Brand 10,486 8,307 26.2 23,424 19,479 20.3
VOLVO BRAND MARCH 2010 U.S. SALES
---------------------------------
March % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
S40 513 895 -42.7 1,775 1,786 -0.6
V50 175 109 60.6 580 373 55.5
S60 1 999 -99.9 24 1,547 -98.4
S80 851 778 9.4 2,045 1,922 6.4
V70 159 313 -49.2 348 475 -26.7
XC60 1,263 641 97.0 2,419 876 176.1
XC70 698 575 21.4 1,891 1,414 33.7
XC90 833 848 -1.8 2,346 2,086 12.5
C70 451 728 -38.0 1,514 1,253 20.8
C30 293 472 -37.9 1,064 892 19.3
--- --- ----- ---
Volvo Brand 5,237 6,358 -17.6 14,006 12,624 10.9
