Ford's U.S. April Sales Up 25 Percent; Fifth Straight Month Ford Sales Have Increased More Than 20 Percent
 |
Ford, Lincoln and Mercury April sales totaled 162,996, up 25 percent
versus year ago; retail sales were up 32 percent, and fleet sales were
up 13 percent
-- Ford brand sales up 26 percent versus year ago, Lincoln up 22 percent
and Mercury up 19 percent
-- Ford cars up 10 percent versus year ago, utilities up 33 percent and
trucks up 38 percent
-- Ford Fusion, Escape, Flex and Transit Connect set sales records
-- Ford, Lincoln and Mercury year-to-date sales totaled 591,592, up 34
percent versus year ago
-- Ford gains retail market share for the 18th time in the last 19
months, as more buyers turn to Ford's fresh lineup of high-quality,
fuel-efficient vehicles
DEARBORN, MI - May 3, 2010: Ford continued to post strong sales and market share gains in April, with Ford, Lincoln and Mercury dealers delivering 162,996 new vehicles in April - a 25 percent increase versus a year ago. It marks the fifth month in a row Ford sales have increased more than 20 percent. Year-to-date sales totaled 591,592, up 34 percent.
In April, Ford retail sales were up 32 percent versus a year ago, and Ford gained retail market share for the 18th time in the last 19 months. Fleet sales were up 13 percent. Ford is benefiting from a fresh lineup of new, high-quality, fuel-efficient vehicles delivering industry-leading levels of safety and smart design.
"Customers are benefiting from our strong new product lineup," said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. "Our laser focus on quality and dependability is increasing Ford resale values at a higher rate than the overall industry, bringing real value to Ford customers at trade-in time and driving industry-leading customer satisfaction and higher market share."
On average, resale values of Ford vehicles have increased 23 percent versus last year, outpacing the industry average by 4 percentage points, according to the latest North American Dealers Association auction data. Ford vehicles now have the fewest number of defects of any full-line manufacturer and the highest customer satisfaction with vehicle quality among all major automakers, according to a first quarter study by RDA Group of Bloomfield Hills, Mich.
Once again, sales were higher throughout Ford's lineup in April - continuing a trend that began in December. Cars were up 10 percent versus a year ago, utilities were up 33 percent, and trucks were up 38 percent. Among brands, Ford sales were up 26 percent, Lincoln sales were up 22 percent and Mercury sales were up 19 percent.
Additional Sales Highlights
-- Ford Fusion, Motor Trend's Car of the Year, set an April sales record
of 18,971, up 4 percent versus the previous record set last year.
Fusion has set monthly sales records in 12 of the last 13 months, and
sales have been up 13 months in a row. Mercury Milan sales were up 36
percent, its sixth consecutive monthly sales increase.
-- Ford Taurus sales totaled 6,166 in April, almost double year-ago
levels (up 99 percent). Ford Focus sales were up 21 percent.
-- With sales of 40,946, Ford's F-Series posted a 42 percent sales
increase in April. Ford's leadership position in the truck market is
strengthened by the arrival of the 2011 model F-Series Super Duty -
the most capable, fuel-efficient heavy-duty pickup in the industry. In
April, sales of the all-new 2011 Super Duty were more than double
Ford's plan for the month. F-Series has been America's best-selling
truck for 33 years in a row and best-selling vehicle (car or truck)
for 28 years in a row. F-Series sales have increased five months in a
row, and April's increase was the largest.
-- Utility vehicles also posted strong sales increases. Ford Escape set
an April sales record of 19,146, up 41 percent. Ford Edge sales were
up 18 percent (its seventh straight monthly increase), Ford Flex sales
were a record for April and up 22 percent, and Mercury Mariner sales
were up 24 percent (its fourth monthly increase in a row). Sales for
traditional SUVs (Ford Explorer, Mercury Mountaineer, Ford Expedition
and Lincoln Navigator) also were higher than a year ago.
-- Sales for Ford's E-Series van (Econoline/Club Wagon) were up 15
percent versus a year ago. E-Series has been America's best-selling
full-size van for 31 years.
-- Sales of the new Ford Transit Connect small commercial van totaled
2,229 in April - its highest sales month ever. ADT Security Services,
the world's largest electronic security provider, plans to place an
order for 3,000 Transit Connects, representing half of its North
American fleet. This move will save ADT an estimated $5.3 million
annually in fuel costs while reducing carbon emissions. In a separate
announcement, the city of Boston last week became the first
municipality in America to approve the Transit Connect cab for taxi
use. Meanwhile, the production of the battery-electric Transit Connect
begins later this year.
-- The company's hybrid vehicles (Ford Fusion, Mercury Milan, Ford Escape
and Mercury Mariner) posted sales of 2,726 in April, up 19 percent
versus a year ago. Year-to-date, the company's hybrid sales totaled
9,742, up 55 percent. Ford has sold approximately 130,000 hybrid
vehicles in the U.S. and is America's largest domestic hybrid company.
In addition, Ford has sold more than 10,000 vehicles equipped with its
V-6 EcoBoost engine technology.
FORD MOTOR COMPANY APRIL 2010 U.S. SALES
----------------------------------------
April % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 146,589 116,263 26.1 529,351 389,497 35.9
Lincoln 7,279 5,973 21.9 29,689 25,007 18.7
Mercury 9,128 7,662 19.1 32,552 27,141 19.9
----- ----- ------ ------
Total Ford,
Lincoln 162,996 129,898 25.5 591,592 441,645 34.0
and Mercury
Volvo 4,546 4,503 1.0 18,552 17,127 8.3
----- ----- ------ ------
Total Ford
Motor 167,542 134,401 24.7 610,144 458,772 33.0
Company
Ford, Lincoln and
Mercury Sales
By Type
Cars 57,849 52,463 10.3 223,155 162,315 37.5
Utilities 46,326 34,899 32.7 164,426 122,588 34.1
Trucks 58,821 42,536 38.3 204,011 156,742 30.2
------ ------ ------- -------
Total Vehicles 162,996 129,898 25.5 591,592 441,645 34.0
FORD BRAND APRIL 2010 U.S. SALES
--------------------------------
April % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Focus 14,107 11,691 20.7 57,704 41,747 38.2
Fusion 18,971 18,321 3.5 70,382 46,799 50.4
Taurus 6,166 3,097 99.1 23,294 11,850 96.6
Mustang 5,145 7,699 -33.2 20,836 17,344 20.1
Crown Victoria 3,070 2,541 20.8 11,941 10,875 9.8
----- ----- ------ ------
Ford Cars 47,459 43,349 9.5 184,157 128,615 43.2
Escape 19,146 13,596 40.8 64,237 44,626 43.9
Edge 9,003 7,628 18.0 34,194 23,949 42.8
Flex 3,876 3,190 21.5 12,598 10,972 14.8
Taurus X 0 795 -100.0 12 3,982 -99.7
Explorer 5,295 3,723 42.2 19,487 13,800 41.2
Expedition 2,989 1,455 105.4 10,655 6,944 53.4
----- ----- ------ -----
Ford Utilities 40,309 30,387 32.7 141,183 104,273 35.4
F-Series 40,946 28,757 42.4 143,985 110,336 30.5
Ranger 5,220 4,535 15.1 17,514 15,824 10.7
Econoline/Club 10,167 8,813 15.4 34,795 28,849 20.6
Wagon
Transit Connect 2,229 0 NA 6,564 0 NA
Low Cab Forward 0 45 -100.0 72 95 -24.2
Heavy Trucks 259 377 -31.3 1,081 1,505 -28.2
--- --- ----- -----
Ford Trucks 58,821 42,527 38.3 204,011 156,609 30.3
------ ------ ------- -------
Ford Brand 146,589 116,263 26.1 529,351 389,497 35.9
LINCOLN BRAND APRIL 2010 U.S. SALES
-----------------------------------
April % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
MKZ 1,817 1,995 -8.9 7,374 6,706 10.0
MKS 1,160 1,178 -1.5 5,066 5,775 -12.3
Town Car 1,143 682 67.6 4,359 3,136 39.0
MKX 1,596 1,748 -8.7 7,278 7,524 -3.3
MKT 625 0 NA 2,731 0 NA
Navigator 938 361 159.8 2,881 1,733 66.2
Mark LT 0 9 -100.0 0 133 -100.0
--- --- --- ---
Lincoln Brand 7,279 5,973 21.9 29,689 25,007 18.7
MERCURY BRAND APRIL 2010 U.S. SALES
-----------------------------------
April % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Milan 3,101 2,272 36.5 11,554 7,570 52.6
Grand Marquis 3,169 1,829 73.3 10,608 6,661 59.3
Sable 0 1,158 -100.0 37 3,852 -99.0
Mariner 2,482 1,998 24.2 8,806 7,237 21.7
Mountaineer 376 405 -7.2 1,547 1,821 -15.0
--- --- ----- -----
Mercury Brand 9,128 7,662 19.1 32,552 27,141 19.9
VOLVO BRAND APRIL 2010 U.S. SALES
---------------------------------
April % Year-To-Date %
----- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
S40 685 573 19.5 2,460 2,359 4.3
V50 289 108 167.6 869 481 80.7
S60 0 246 -100.0 24 1,793 -98.7
S80 601 681 -11.7 2,646 2,603 1.7
V70 112 200 -44.0 460 675 -31.9
XC60 817 723 13.0 3,236 1,599 102.4
XC70 488 377 29.4 2,379 1,791 32.8
XC90 591 799 -26.0 2,937 2,885 1.8
C70 405 454 -10.8 1,919 1,707 12.4
C30 558 342 63.2 1,622 1,234 31.4
--- --- ----- -----
Volvo Brand 4,546 4,503 1.0 18,552 17,127 8.3
