Chrysler Reports April 2010 U.S. Sales Increase of 25 Percent
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• Increasing consumer confidence in Chrysler Group LLC propels the
company to its best year-over-year percentage sales improvement since
July 2005
• Steady month-over-month improvement in 2010 continues with strong
April sales results
• Chrysler Brand sales increased 61 percent compared with the same time
last year
• Dodge Brand sales are up 61 percent versus April 2009
• Dodge Challenger sets monthly sales record
• April's 'Minivan Event' drives sales of the Chrysler Town & Country
(up 80 percent) and Dodge Grand Caravan (up 56 percent), minivan sales
up a combined 68 percent
AUBURN HILLS, MI - May 3, 2010: Chrysler Group LLC today reported a U.S. sales increase of 25 percent, the best year-over-year percentage sales improvement for the company in almost five years. In addition, the company continued its trend of month-over-month sales increases in 2010, up 3 percent versus March 2010.
"April was a very positive month for Chrysler Group, with concrete results that highlight the company is on-track and gaining momentum," said Fred Diaz, President and Chief Executive Officer - Ram Truck Brand and Lead Executive for the Sales Organization. "Today we reported sales increased 25 percent compared with April 2009, building on the news from April 21 that the company posted an operating profit of $143 million for the first quarter 2010."
Chrysler Group LLC reported total U.S. sales for April of 95,703 units, an increase of 25 percent versus April 2009 (76,682 units). Sales increased 3 percent compared with March 2010 (92,623 units). Chrysler Group finished the month with a 53-day supply of inventory (196,614 units), a 42 percent decline versus April 2009 (336,913 units). Overall, U.S. industry sales figures for April are projected at an estimated 11.5 SAAR.
"We are proud of our Chrysler, Jeep®, Dodge and Ram truck dealers, who supported the new company from day one," added Diaz. "They are as excited about our future as we are, and their enthusiasm is spreading to consumers, resulting in increasing showroom traffic and sales."
April U.S. Sales Highlights
-- Dodge Brand sales (38,795 units) were up 61 percent compared with
April 2009 (24,070 units)
-- Dodge Challenger sales (3,713 units) increased 42 percent versus last
year (2,619 units) and set a new monthly sales record for the Dodge
Challenger
-- Dodge Grand Caravan sales (10,435 units) improved 56 percent compared
with the same time period last year (6,687 units)
-- Dodge Avenger sales increased by triple digit percentages versus April
2009
-- Dodge Charger sales increase 90 percent compared with the same time
period last year
-- Dodge Caliber sales (3,671 units) were up 44 percent compared with
last year
-- Dodge Nitro increased sales (1,536 units) 14 percent versus the same
time period last year
-- Chrysler Brand sales (22,386 units) increased 61 percent versus April
2009 (13,874 units)
-- Chrysler Sebring (sedan and convertible) both posted triple digit
percentage increases compared with April 2009
-- Chrysler 300 sales (4,127 units) were up 40 percent versus last year
(2,946 units)
-- Chrysler Town & Country minivan sales (13,367 units) improved 80
percent compared with April 2009 (7,443 units)
-- Jeep Compass sales (1,443 units) were up triple digits versus April
2009 (712 units)
-- Jeep Patriot sales (2,404 units) improved 21 percent compared with
last year (1,983 units)
-- Jeep Liberty (3,490 units) sales increase six percent versus April
2009
-- Dodge Dakota improved sales 36 percent versus April 2009
-- Dodge Ram Heavy Duty pickup truck sales improved 13 percent compared
with April 2009
"With competitively priced vehicles that customers want to purchase, the company was able to reduce incentive spending compared with last year, while posting improved sales," said Diaz. "But we aren't resting on this month's results. We are hungry to continue building on the sales improvements - we are just getting started."
Incentives
April incentives are valid through today, May incentives will be
announced Tuesday, May 4.
Sales Chart
Chrysler Group LLC U.S. Sales Summary Thru April 2010
-----------------------------------------------------
Month Sales Vol% Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
----- ------- ----- ------ ------- ----- ------
Sebring 4,053 1,320 207% 14,589 6,956 110%
300 4,127 2,946 40% 14,066 12,703 11%
Crossfire 0 32 -100% 0 177 -100%
PT Cruiser 838 1,414 -41% 2,904 6,212 -53%
Aspen 1 550 -100% 28 3,806 -99%
Pacifica 0 169 -100% 0 1,139 -100%
Town & Country 13,367 7,443 80% 37,947 28,587 33%
CHRYSLER
BRAND 22,386 13,874 61% 69,534 59,580 17%
----- ------ ------ --- ------ ------ ---
Compass 1,443 712 103% 6,376 3,859 65%
Patriot 2,404 1,983 21% 10,040 8,386 20%
Wrangler 8,327 9,336 -11% 27,592 34,786 -21%
Liberty 3,490 3,301 6% 14,214 15,275 -7%
Grand Cherokee 3,393 3,600 -6% 19,304 15,987 21%
Commander 588 738 -20% 5,566 3,923 42%
JEEP BRAND 19,645 19,670 0% 83,092 82,216 1%
---------- ------ ------ --- ------ ------ ---
Caliber 3,671 2,544 44% 11,372 10,778 6%
Avenger 6,000 1,365 340% 15,669 9,918 58%
Charger 8,944 4,703 90% 27,652 21,890 26%
Challenger 3,713 2,619 42% 10,752 11,018 -2%
Viper 19 29 -34% 87 245 -64%
Magnum 0 5 -100% 0 77 -100%
Journey 4,475 4,436 1% 18,046 18,130 0%
Caravan 10,435 6,687 56% 31,872 30,267 5%
Nitro 1,536 1,351 14% 5,745 6,569 -13%
Durango 2 331 -99% 34 1,862 -98%
DODGE BRAND 38,795 24,070 61% 121,229 110,754 9%
------------ ------ ------ --- ------- ------- ---
Dakota 1,192 878 36% 4,186 5,235 -20%
Ram P/U 13,665 17,903 -24% 51,707 64,522 -20%
Sprinter 20 287 -93% 170 1,583 -89%
RAM BRAND 14,877 19,068 -22% 56,063 71,340 -21%
--------- ------ ------ --- ------ ------ ---
TOTAL DODGE 53,672 43,138 24% 177,292 182,094 -3%
----------- ------ ------ --- ------- ------- ---
TOTAL CHRYSLER
GROUP LLC 95,703 76,682 25% 329,918 323,890 2%
TOTAL CAR 30,527 15,563 96% 94,187 73,764 28%
TOTAL
TRUCK 65,176 61,119 7% 235,731 250,126 -6%
Selling Days 26 26 100 101
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