The All-New Mitsubishi ASX Crossover
CIRENCESTER, UNITED KINGDOM – May 4, 2010: Mitsubishi Motors (UK)
is pleased to announce the pricing and specification of its all-new urban
crossover vehicle, the ASX.
Mitsubishi’s Managing Director, Lance Bradley, commented that,
“This is the right car, at the right time, at the right price and
specification. The CO2 reducing technologies will appeal to fleets,
user-choosers and retail customers alike – indeed, early customer
reaction has been very positive with advance orders already taken.
“We’re targeting customers who would traditionally buy a
C-segment car, such as the VW Golf and Ford Focus, but also people looking
to down-size from their SUV or family estate car. With the ASX you really
do get the best of every world.
“It’s a game-changer for us, which could easily become a new
‘hero’ vehicle for the brand and heralds the advent of our new
‘Intelligent Motion’ philosophy.”
Positioning
New Active Sports Crossover (X-over) from
Mitsubishi to compete in the expanding crossover marketplace against rivals
like Nissan’s Qashqai Highly competitive pricing from £14,999 to
£22,049 UK sales start July 1 2010 Range largely 2WD (front
wheels), with AWC electronically controlled 4WD offered on the 1.8 DiD
Engines/transmissions
Choice of two Euro V engines:
1.6 petrol - 115bhp @ 6,000 rpm, 114lb.ft @ 4,000 rpm 1.8 DiD
turbodiesel 147bhp @ 4,000 rpm, 221lb.ft @ 2,000-3,000 rpm 5 Speed
manual transmission on the 1.6-litre petrol, 6-speed manual on 1.8 DiD
diesel AWC electronically controlled 4x4 system offered with 1.8 DiD
turbodiesel
Environment
World first passenger car application of
variable valve timing with a diesel engine Automatic Stop & Go,
electric power steering, low rolling resistance tyres, regenerative brakes
(Generation Control System), low viscosity oil, LED lighting and weight
reduction measures all contribute to the ASX’s excellent emissions
and economy
Equipment
Standard equipment on all includes alloy wheels,
air conditioning, Automatic Stop & Go, Active Stability Control and
Traction Control, aux-in jack, keyless entry, ABS with EBD and Brake
Assist, dual stage front side and curtain airbags, driver’s knee
airbag, tilt and telescopic steering column ASX 3 gains fully automatic
air conditioning, one touch starting, cruise control, heated seats, privacy
glass, audio wheel controls, Bluetooth™, leather covered steering
wheel and shift knob, automatic lights and windscreen wipers, chrome
exterior detailing ASX 4 gains leather seats and Kenwood in-car
entertainment incorporating iPod control, sat nav and a reversing
camera
Safety
Euro NCAP 5-star The ASX features
Mitsubishi’s RISE (Reinforced Impact Safety Evolution) energy
dispersion crash safety structure. Further improving safety all ASX come
with whiplash reducing seats, up to 7 airbags, ABS with EBD and Brake
Assist, Active Stability Control, traction Control, Hill Start Assist and
Emergency Stop signal System Pedestrian protection measures including
plastic front wings, a double bulge bonnet and energy absorbing front
bumper