Yokohama Tire Corporation To Release Series Of Educational Videos

First “Yokohama Tire Tips” segment – featuring off-road racing champion Cameron Steele – to go live on the company’s Web site and YouTube during Tire Safety Week

FULLERTON, June 5, 2010: To increase public awareness about a wide variety of tire-related subjects, Yokohama Tire Corporation will release a series of short educational videos on its Web site (www.yokohamatire.com) and YouTube. The first video features off-road racing champion and TV commentator Cameron Steele discussing the importance of properly inflated tires. The debut, June 6, coincides with Tire Safety Week.

“Consumer awareness and education regarding tires is vital,” said Fred Koplin, Yokohama Tire director, marketing communications, “so we designed these short, entertaining videos to help consumers understand just how important tires are, especially since tires are the only part of a vehicle to touch the road.”

Koplin said the videos will be two to three minutes long and cover topics including: how to check air pressure, read a sidewall, ways to achieve better fuel efficiency, understanding braking distances and choosing the correct tire for a vehicle. Different video hosts will be used, including Steele and his wife Heidi (also an off-road racing champion), as well as Yokohama company employees.