2011 Hyundai Veracruz to Offer Amerigon Heated and Ventilated Seat System as Option

NORTHVILLE, Mich., July 8, 2010 Amerigon Incorporated , a leader in developing and marketing products based on advanced thermoelectric (TE) technologies, announced today that its proprietary heated and ventilated seat system will be offered as an option on the front seats of the all-new 2011 Hyundai Veracruz, a crossover utility vehicle.

The new Hyundai Veracruz is the largest vehicle sold by Hyundai in North America and provides its customers with a range of luxurious interior features, including the option of Amerigon's heated and ventilated seat system for added comfort.

"We are pleased that Hyundai has selected our new heated and ventilated seat system for a second vehicle in its product line," said Amerigon President and Chief Executive Officer Daniel R. Coker. "We believe this new comfort feature will be well received, and we are working closely with Hyundai to increase the number of future vehicle lines that will offer our seat systems."

In addition to the all-new 2011 Hyundai Veracruz, the 2011 Hyundai Tucson also offers Amerigon's heated and ventilated seat system. Hyundai vehicles featuring Amerigon's proprietary Climate Control Seat® (CCS®) system, which delivers active, individually controlled heated or cooled air to seat occupants, include the Hyundai Equus and Hyundai Genesis.

About the Amerigon Heated and Ventilated Seat System

The Amerigon heated and ventilated seat system combines passive cooling or ventilation with active heating. For cooler environments or more economical vehicle lines, a ventilated seat may be a viable solution, bringing ambient cabin air to the surface instead of the "cooled" air produced by the thermoelectric technology. In the cooling mode, the heater is turned off and the fan provides ambient cabin air to the seat surface. Amerigon's heated and ventilated seat system fits within the same envelope as the active CCS system, so multiple Amerigon applications can be installed within or across various vehicle platforms.

About Amerigon

Amerigon develops products based on its advanced, proprietary, efficient thermoelectric (TE) technologies for a wide range of global markets and heating and cooling applications. The Company's current principal product is its proprietary Climate Control Seat® (CCS®) system, a solid-state, TE-based system that permits drivers and passengers of vehicles to individually and actively control the heating and cooling of their respective seats to ensure maximum year-round comfort. CCS, which is the only system of its type on the market today, uses no CFCs or other environmentally sensitive coolants. Amerigon maintains sales and technical support centers in Southern California, Detroit, Japan, Germany, England and Korea. For more information, visit www.amerigon.com.