JM Lexus Launches 'Night at the Movies' Social Media Promotion

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MARGATE, FL - July 14, 2010: JM Lexus, the No. 1 volume Lexus dealership in the world, launches "Night at the Movies," a social media campaign to build and enrich customer relationships. The promotion, beginning today, awards two Muvico movie tickets every day throughout the end of summer to JM Lexus fans on Facebook and Twitter.

To participate in the "Night at the Movies" promotion, you don't have to be a JM Lexus customer and no purchase is necessary. Simply visit JM Lexus' Facebook or Twitter page to register: http://www.facebook.com/jmlexusfl or http://www.twitter.com/jmlexusfl. Through the summer, JM Lexus will announce the movie ticket giveaways on both sites between 11 a.m. and 6 p.m. EDT. One pair of tickets will be given away to the first participant who clicks "Get Tickets" at a randomly selected time every day. Promotion ending August 31, 2010.

The dealership has recently expanded its online presence to a variety of social media networks as part of its overall business strategy. In addition to promotions and offers, it provides useful information to its online communities, such as tips on vehicle maintenance. Known for its excellence in customer service, JM Lexus' social media team continues to research and implement innovative ways to serve its guests.

The promotion was built on the GOSO platform, a social media management system on the forefront of technologies for the automotive industry.