Schwan's Trucking Fleet Gets a Makeover

July 15, 2010

MARSHALL, Minn.--Many Americans have come to know and recognize the big yellow Schwan's truck, but few are aware that it's actually green. Schwan's Home Service, America's largest direct-to-home food delivery business has the largest propane fleet in the U.S., and now those famous yellow trucks have gotten a makeover, and are even more recognizable with brighter coloring and bigger logos.

“While our customers are sure to recognize the outside of our trucks, it is important that they know that inside there is a fuel efficient machine that is safer for our environment.”

Something else that's green and provides food for thought: Almost 90% of Schwan's 6,000 trucks run on propane, a cleaner burning fuel that results in less engine emission contaminants. These new trucks are also roughly 6,000 lbs lighter, resulting in increased fuel economy. Along with being more fuel efficient, the new trucks are also quieter and safer to operate.

"We are very excited to continue our tradition of propane fueled trucks in a sleek, new model," said Scott McNair, President of The Schwan Food Company. "While our customers are sure to recognize the outside of our trucks, it is important that they know that inside there is a fuel efficient machine that is safer for our environment."

Schwan's Home Service brings delicious meal solutions, snacks, ice cream and desserts, frozen at the peak of freshness, to homes nationwide. Company founder Marvin Schwan began using propane in his trucks in the early 1970s in response to the oil embargoes. The investment made to use propane has not only been efficient and better for the environment, but also economical, as the company has saved millions of dollars since the 1970s. The new trucks fuel tanks are painted green in honor of its propane use.

About Schwan's Home Service:

A business unit of The Schwan Food Company, Schwan's Home Service markets and distributes more than 350 top quality frozen foods through home-delivery and mail-order services. Popular product lines include the company's signature ice cream, pizza, choice meats, seafood, ethnic specialties, breakfast items and desserts. Based in Marshall, MN, Schwan's Home Service has nearly 500 local sales and distribution centers across the continental United States. Visit www.schwans.com or call 1-888-SCHWANS.

About The Schwan's Food Company:

A privately-held, multibillion-dollar business that manufactures and markets fine foods through home-delivery, retail-grocery and food-service channels, The Schwan Food Company's many popular brands include Red Baron , Tony's and Freschetta pizza, Mrs. Smith's and Edwards desserts and Schwan's Frozen Foods. Based in Marshall, MN, the company's subsidiaries employ approximately 18,000 people in the United States and Europe. To learn more about Schwan, please visit www.TheSchwanFoodCompany.com.