American Honda Reports July 2010 Sales
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Acura Division up 44.7 percent; Honda trucks up 23.4 percent
TORRANCE, CA - August 3, 2010: American Honda Motor Co., Inc., posted July sales of 112,437 vehicles, a decrease of 5.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 706,346, an increase of 9.4 percent versus last year.
Honda Division posted July sales of 99,420, a decrease of 9.7 percent versus July 2009. Honda trucks posted sales of 44,823 up 23.4 percent, led by the CR-V, up 0.9 percent with sales of 20,058; the Odyssey up 37.8 percent with sales of 9,711; and the Pilot, up 45.4 percent with sales of 9,570. The Accord was the top-selling Honda model for July with sales of 25,386, followed by the Civic with 23,231.
"A year ago the 'Cash for Clunkers' program began and sales of fuel-efficient Honda vehicles picked up quickly at the end of the month," said John Mendel, executive vice president of sales for American Honda. "Although July sales declined versus last year, our sales increased compared to June 2010, which is a positive sign."
Acura Division posted July sales of 13,017, an increase of 44.7 percent versus July 2009, and year-to-date sales of 74,134, an increase of 24.1 percent. The RDX posted record July sales of 1,708, up 216.9 percent. The MDX was the top-selling Acura model for the month with sales of 4,194, up 63.4 percent. The TSX also posted strong sales, up 39.9 percent.
*The daily selling rate (DSR) is calculated with 27 days for July 2010 versus 26 days for July 2009. Year-to-date, the DSR is calculated with 178 days for 2010 and 2009. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com.
American Honda Vehicle Sales For July 2010
Month-to-Date
July July DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 112,437 114,690 -5.6%
--------------------
Total Car Sales 61,134 76,724 -23.3%
Total Truck Sales 51,303 37,966 30.1%
Honda Total Car
Sales 54,597 71,052 -26.0%
Honda Total Truck
Sales 44,823 34,976 23.4%
Acura Total Car
Sales 6,537 5,672 11.0%
Acura Total Truck
Sales 6,480 2,990 108.7%
Domestic Car Sales * 48,766 61,114 -23.2%
--------------------
Honda Division 45,643 57,805 -24.0%
Acura Division 3,123 3,309 -9.1%
Domestic Truck Sales
* 46,152 33,932 31.0%
--------------------
Honda Division 39,672 30,942 23.5%
Acura Division 6,480 2,990 108.7%
Import Car Sales 12,368 15,610 -23.7%
----------------
Honda Division 8,954 13,247 -34.9%
Acura Division 3,414 2,363 39.1%
Import Truck Sales 5,151 4,034 23.0%
------------------
Honda Division 5,151 4,034 23.0%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 99,420 106,028 -9.7%
-------------------- ------ ------- ----
Fit 6,471 8,876 -29.8%
Accord * 25,386 29,774 -17.9%
Memo: Accord Hybrid 0 0
Memo: Accord
Crosstour*** 2,354 0
Civic * 23,231 30,037 -25.5%
Memo: Civic Hybrid 617 969 -38.7%
S2000 5 68 -92.9%
Insight 1,858 2,295 -22.0%
FCX Clarity 0 2
Odyssey * 9,711 6,785 37.8%
Pilot * 9,570 6,340 45.4%
CR-V * 20,058 19,151 0.9%
Element * 1,551 1,516 -1.5%
Ridgeline 1,579 1,184 28.4%
--------- ----- ----- ----
Acura Division Total 13,017 8,662 44.7%
-------------------- ------ ----- ----
TL * 3,123 3,309 -9.1%
TSX 3,242 2,232 39.9%
RL 172 131 26.4%
--- --- ----
MDX * 4,194 2,471 63.4%
ZDX * 578 0
RDX * 1,708 519 216.9%
------ ----- --- -----
Year-to-Date
July July DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 706,346 645,468 9.4%
--------------------
Total Car Sales 408,633 396,686 3.0%
Total Truck Sales 297,713 248,782 19.7%
Honda Total Car
Sales 369,516 358,377 3.1%
Honda Total Truck
Sales 262,696 227,347 15.5%
Acura Total Car
Sales 39,117 38,309 2.1%
Acura Total Truck
Sales 35,017 21,435 63.4%
Domestic Car Sales * 343,560 304,729 12.7%
--------------------
Honda Division 323,655 283,884 14.0%
Acura Division 19,905 20,845 -4.5%
Domestic Truck Sales
* 287,429 225,597 27.4%
--------------------
Honda Division 252,412 204,162 23.6%
Acura Division 35,017 21,435 63.4%
Import Car Sales 65,073 91,957 -29.2%
----------------
Honda Division 45,861 74,493 -38.4%
Acura Division 19,212 17,464 10.0%
Import Truck Sales 10,284 23,185 -55.6%
------------------
Honda Division 10,284 23,185 -55.6%
------
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 632,212 585,724 7.9%
-------------------- ------- ------- ---
Fit 29,781 38,598 -22.8%
Accord * 186,356 160,817 15.9%
Memo: Accord Hybrid 0 1
Memo: Accord
Crosstour*** 15,655 0
Civic * 156,832 148,496 5.6%
Memo: Civic Hybrid 3,728 13,297 -72.0%
S2000 77 642 -88.0%
Insight 12,115 9,819 23.4%
FCX Clarity 10 5 100.0%
---
Odyssey * 62,278 63,339 -1.7%
Pilot * 59,681 48,638 22.7%
CR-V * 106,928 98,068 9.0%
Element * 8,306 8,343 -0.4%
Ridgeline 9,848 8,959 9.9%
--------- ----- ----- ---
Acura Division Total 74,134 59,744 24.1%
-------------------- ------ ------ ----
TL * 19,905 20,845 -4.5%
TSX 18,168 16,272 11.7%
RL 1,044 1,192 -12.4%
----- ----- -----
MDX * 24,724 15,940 55.1%
ZDX * 1,977 0
RDX * 8,316 5,495 51.3%
------ ----- ----- ----
Selling Days 27 26 178 178
* Honda and Acura vehicles are made of domestic & global sourced
parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales
and Honda domestic truck sales.
