Kia Motors America Announces August 2010 Sales

IRVINE, CA - September 1, 2010: Kia Motors America (KMA) today announced August sales of 32,465 units, with year-to-date sales of 237,953 up 9.7-percent year to date. The 2011 Sorento CUV was the brand's best-selling vehicle for the eighth consecutive month, and Kia's growing stable of next generation products - Soul, Forte, Forte Koup, Sorento and the 2011 Sportage - accounted for 76.5 percent of the monthly sales volume.

"Our design-led evolution is delivering new vehicles that have elevated the brand with world-class styling and the latest in technology and convenience features and transformed the Kia retail showrooms," said Tom Loveless, vice president, sales, KMA. "The most aggressive new product introduction cycle in the industry continues with the ongoing introduction of the all-new Sportage, which will be closely followed in the next few months by the arrivals of the functional 2011 Forte 5-door and the highly anticipated 2011 Optima midsize sedan."

                     MONTH OF AUGUST       YEAR-TO-DATE
                     ---------------       ------------
  Model              2010       2009     2010     2009
  -----
  Rio               2,086      6,961   19,253   20,422
  Spectra              12      3,619      259   46,232
  Forte             6,260      4,049   46,612    7,948
  Optima            1,714      7,461   19,198   24,844
  Amanti               17         81      226    3,509
  Sportage            893      7,558   11,370   36,958
  MY'11 Sportage    2,529        n/a    2,529      n/a
  Sorento               2      1,121      773   17,659
  MY'11 Sorento     9,038        n/a   68,062      n/a
  Sedona            2,199      1,346   15,511   22,420
  Rondo                94      1,259    3,276   11,078
  Borrego             600        992    7,206    4,099
  Soul              7,021      5,751   43,678   21,778

  Total            32,465     40,198  237,953  216,947