Motor Press Guild's 2010 Track Day, BFGoodrich Tires Becomes Presenting Sponsor

LOS ANGELES - September 10, 2010: The Los Angeles-based Motor Press Guild (MPG) announces that BFGoodrich Tires will be the presenting sponsor for the 2010 MPG Track Day to be held on September 14 and 15 at the Auto Club Speedway in Fontana, California. The two-day annual event draws more than 100 journalists for this unique automotive experience.

As a 20-plus year tradition of MPG, Track Day provides an opportunity for automotive journalists to interact with a wide selection of vehicles and representatives from more than 30 automotive manufacturers and aftermarket suppliers over two days of diverse driving activities, displays and networking. Last year, the event drew more than 290 journalists, public relations professionals, invited guests and motoring dignitaries, while featuring more than 90 new vehicles on site for test-drives.

Representatives from BFGoodrich Tires will present the keynote address at the kick-off breakfast on the first day and also have display areas featuring special cars, trucks, drivers and teams. BFGoodrich Tires personnel and guests will be available throughout the event for interviews.

MPG president James Bell said, "The relationship with BFGoodrich Tires and our many other corporate partners helps MPG deliver an affordable Track Day event that meets the high expectations established by previous events and best supports the mission of the guild's working automotive journalists. With the participation of BFGoodrich Tires we are on track to deliver the most productive and newsworthy event in the guild's history, one in keeping with my 'make it fun' mantra."

"BFGoodrich Tires is honored to be presenting sponsor of Motor Press Guild's Track Day," said Tom Jupena, marketing communications manager, BFGoodrich Tires. "It is a great event and provides us the opportunity to expose a very influential group of people to our valued partners as well as demonstrate the grip, acceleration and toughness of the BFGoodrich tire lineup."

Track Day is open only to MPG members and special invited guests. Those members who wish to register for Track Day should do so by September 10th. For sponsorship or exhibitor information contact Larry Rusznak, MPG Track Day Producer, at larry@motorpressguild.org.

ABOUT MPG
The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media association in North America with more than 750 members. This non-profit trade guild is dedicated to promoting professionalism in automotive journalism through education and information exchange within the motoring press. Members include journalist from print, broadcast, visual and new-media outlets as well as public-relations representatives, consumer groups, and governmental bodies tied to the automotive industry.