Hyundai RiSES

SYDNEY – Sept 24, 201: Hyundai Motor Company, saw its brand value quotient increase by 9.3 percent year on year (Aug ’09 to Aug ’10) in the 2010 ‘Best Global Brands’ survey conducted by Interbrand.

Recognised as one of the world’s leading brand consultancies, Interbrand are the publishers of the ranking of ‘The Best Global Brands’ survey, and conducts the study annually which has included Hyundai for the past six consecutive years. During this time the brand has seen a steady increase in brand value rising from position No.84 in 2004 to No.65 in 2010+ representing a growth rate of 9.3 percent last year and significantly outperforming the industry’s average growth rate of 2.8 percent.

“A deeper look into the change indicates Hyundai Motor Company has been successful in functional attributes such as quality and design, offers a strong new product line-up, and received substantial global exposure during the FIFA World Cup and the USA’s Super Bowl. Hyundai’s strategies have paid off,” a representative of Interbrand stated.

Globally, Hyundai’s brand recognition was largely strengthened in major automotive markets such as China and the U.S., thanks to the company’s diverse market portfolio, quality products and aggressive marketing activities.

In Australia, Hyundai brand ‘top-of-mind awareness’ increased 33% YOY to August 2010, significantly outperforming Australia’s top 20 automotive brands who recorded an average increase of only 2% for the same period. Hyundai brand appeal also increased significantly up 32% in a market which only recorded an average increase of 10%, while brand consideration, a measure indicative of future sales, improved dramatically up 46% YOY again significantly outperforming the market average which is unchanged compared to August 2009*.

“Hyundai Motor Company continually strives to meet the changing needs of our consumers through extensive research and development of our product raising the bar on the quality, style and practical innovations,” said Hyundai Motor Company Australia’s Marketing Director Oliver Mann. “We continue to invest both globally and locally in innovative communications programs which represent our brand values and enhance our brand power and recognition.”