The Audi A1: The Next Big Thing Is Coming

ZETLAND, AUSTRALIA – October 15, 2010: Audi Australia has announced pricing and the initial model line-up for The Next Big Thing: the Audi A1. This breakthrough premium sub-compact starts at just $29,900 in 1.4 TFSI Attraction 6-speed manual form.

With the A1, Audi is bringing premium motoring to a whole new generation of Audi customers.

The new Audi A1 is a condensed and concentrated expression of the Audi DNA. Authentically Audi, the A1 brings the marque’s progressive design, advanced technology and uncompromising quality to a segment which attracts those who don’t want a large car but still demand the highest quality and a premium driving experience.

The initial Audi A1 range for Australia will comprise two core models in the A1 1.4 TFSI Attraction 6-speed manual and the A1 1.4 TFSI Ambition 6-speed manual. Both are available with the option of a 7-speed S tronic dual-clutch transmission (steering-wheel mounted paddle shifters are also available).

All A1 models benefit from the Audi core principle of technology delivering power, rather than outright displacement. The result is that the 1.4 TFSI is both remarkably efficient and sporty. Featuring turbocharging and direct injection, this four-cylinder delivers 90 kW and 200 Nm and accelerates the A1 from 0-100km/h in 8.9 seconds, yet sips just 5.3 litres per 100km on the combined cycle.

Although it may be small, the A1 lacks nothing in terms of dynamics or safety. The A1 enjoys a weight distribution and suspension set-up tuned for precise steering and handling.

All A1 models also boast six airbags and ESP stability program with electronic limited slip differential as standard.

“The success of the A1 will drive our ongoing growth in Australia and will bring premium Audi motoring to a whole new audience,” said Audi Australia managing director, Uwe Hagen

“This car brings all of the Audi principles of design, quality and engaging performance to a new segment of customers who don’t wish to compromise on a premium driving experience.”

The A1 makes its Australian debut at this week’s International Motor Show in Sydney with two examples starring on the Audi stand. Both are in A1 1.4 TFSI Ambition specification, one with the 6-speed manual transmission and the other with the 7-speed S tronic.

The Misano Red model with Ice Silver contrasting red roof arch is the A1’s signature colour combination and in this case is equipped with the six-speed manual. Its Amalfi White counterpart is fitted with Audi’s 7-speed S tronic, and boasts Audi’s Competition package of interior and exterior enhancements designed to further emphasis the car’s sporting appeal.

Both are also equipped with a variety of features and trim designed to illustrate just how personalised an owner can make their A1.

In addition to a ‘spoilt-for-choice’ range of interior and exterior colour and trim options, proof that the A1 is born from the same Audi DNA that runs through every model from the A8 down is found in the array of technology and comfort features available. These types of options, including the latest Audi MMI navigation plus system, are usually only found in larger and more expensive cars.

Customer deliveries of the Audi A1 will begin early in 2011.