Largest Discounts Available on Ford Models Reports Web Site

Ed Note: READER BEWARE! Use The Auto Channel new car research tools to narrow down a purchase consideration list of cars that meet your needs and budget. Then TEST DRIVE EACH ONE( Use the MY Test Drives tool and iPhone App) to keep your test drive impressions and remarks. After you fall in love with your final choice shop the dealers in your area for not only the best price, but consider which dealer offers the most convenient and best service for your needs, remember you will own your new vehicle for a long time so don't rush it and choose wisely

But First The TrueCar Disclaimer

TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.

The information contained in this press release may include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

*Discounts are based on potential national pricing and may vary by region; incentives are subject to change.

SANTA MONICA, Calif., Oct. 18, 2010; Ford leads the industry in discounts*for 2010 models from their Manufactured Suggested Retail Price (MSRP) with an average discount of nearly 15 percent according to the latest TrueTrends Report from TrueCar.com. The report shows that Ford (14.7 percent), Lincoln (12.3 percent) and Mercury (11.5 percent) are the top three makes for 2010 discounts and Ford Focus and Ford Ranger are the top two models. Toyota headlines the top make with the largest discount from MSRP for 2011 models at 8.3 percent.

Additionally, large trucks continue to offer the highest average discount from MSRP among the 15 vehicle categories TrueCar.com tracks with discounts of 11 percent. Following large trucks on the category list are luxury cars (8 percent); large and midsize cars (6.7 percent); vans (6.6 percent); and small cars (6.6).

"Even though inventory levels are down, there are still many 2010 models left on dealership lots," said Jesse Toprak, VP of Industry Trends and Insights at TrueCar.com. "With a little bit of homework, consumers shopping for a new vehicle can expect to find some exceptional deals right now."

Some examples of 2010 and 2011 vehicle discounts from MSRP include:


2010 Vehicle (Make and Model)	Discount Percentage	Average Discount from MSRP
2010 Ford Focus	17.3%	$3,207
2010 Lincoln MKX	14.5%	$5,874
2010 Hyundai Elantra	12.3%	$2,068
2010 Chevrolet Silverado 1500	11.8%	$3,754
2010 Chevrolet Corvette	11.5%	$7,204


2011 Vehicle (Make and Model)	Discount Percentage	Average Discount from MSRP
2011 Ford Flex	10.5%	$4,053
2011 Toyota Avalon	10.2%	$3,584
2011 Lincoln MKZ	9.0%	$3,214
2011 Nissan Maxima	8.7%	$2,910
2011 Hyundai Veracruz	8.5%	$2,793

Using TrueCar.com's new Best Local Price tool, in conjunction with the site's Certified Pricing, consumers can search for vehicle pricing , either by make/model or category, and be given a no-haggle, upfront price and TrueCar Price Report available on TrueCar.com, completely free.

For additional information and more examples of largest discounts from MSRP on 2010 and 2011 models, please visit the TrueCar Blog.

The TrueTrends Report is available to be viewed in its entirety at TrueCar.com. The complete Top 20 make/model list is able to be viewed at the TrueCar Blog.

About TrueCar

TrueCar shows car buyers and car dealers how much people actually paid for a particular car in a specific local area. With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious €“ using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.

About TrueCar Data

TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more. TrueCar is insatiable about data with our goal to find 100 percent of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem. Our data is among the most timely and comprehensive in the industry. TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.