Pioneer Goes "On the Road Again" with Road Trip Songs Poll

LONG BEACH, CA - December 7, 2010: Pioneer Electronics (USA) Inc., today announced the results of their first-ever “Favorite Road Trips Songs” poll. Conducted in partnership with Harris Interactive, the survey asked nearly 3,000 Americans “what are your favorite road trip songs of all time?” Willie Nelson’s “On the Road Again” topped the list, nabbing 27 percent of the votes, followed by an array of classic rock titles including:

2. “Born to be Wild,” Steppenwolf
3. “Take it Easy,” The Eagles
4. “I Get Around,” The Beach Boys
5. “Highway to Hell,” AC/DC
6. “Free Falling,” Tom Petty and the Heartbreakers
7. “Riders on the Storm,” The Doors
8. “I Wanna Rock and Roll All Night,” Kiss
9. “Wanted: Dead or Alive,” Bon Jovi
10. “Free Bird,” Lynyrd Skynyrd

While “On the Road Again” took top billing overall, respondents from the Northeast as well as male respondents across the nation favored the second runner up of the poll, “Born to Be Wild.” Those between the ages of 18 and 34 and those who identified themselves as single and never married listed “Highway to Hell” as their top pick. Additionally, respondents in that demographic highly favored several songs made popular in the late ‘80s and ‘90s that didn’t make the overall top 10 list, including “Paradise City,” by Guns ‘N Roses and 2Pac’s “California Love.”

“It’s cool to hear that the classics are still king, although now instead of cassette tapes, the tunes are delivered seamlessly through iPods, iPhones and other digital devices as well as satellite and Internet radio like Pandora,” said Ted Cardenas, director of marketing for the car electronics department, sales and marketing division of Pioneer Electronics (USA) Inc. “We spend countless hours demoing different music genres, showing how our automotive entertainment products can elevate the music experience - whether it’s the classics or jazz or electronic beats, the music comes alive making driving that much more enjoyable.”

Pioneer offers a range of options to not only safely bring your music to your fingertips, but also improve the quality of in-vehicle sound, including:

Pioneer Navigation and Entertainment Systems

Two of Pioneer’s most advanced in-dash navigation and entertainment systems, AVIC-Z120BT and AVIC-X920BT, bring music excitement on the road with key features that includes Pandora link, MusicSphere- Pioneer’s proprietary music analysis software, a revolutionary 3D touch-slide user interface, a large 7-inch display, and dual zone entertainment, which enables rear passengers to enjoy DVD video and audio on a separate rear display and headphones, while front passengers listen to AM/FM , XM or Sirius satellite radio sources, and ECO Graph for eco-friendly drivers.

CD players

Pioneer offers 10 different single CD players with features that make them hubs for music entertainment. The players provide a variety of features including iPod control, USB connection, satellite radio controllability as well as high volt RCA outputs so they’re always ready to keep drivers and passengers “rockin’ and rollin’.”

Speakers

Must have items considered to be the biggest “bang for the buck” when upgrading a car stereo system, Pioneer’s line of car speakers can make any type of music come alive. Pioneer offers a variety of car speakers to fit virtually every car on the road, from the TS-G series coaxial speakers to its flagship TS-D series component packages.

This survey was conducted online within the United States by Harris Interactive on behalf of Pioneer Electronics from November 4-8, 2010 among 2,738 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Andrew Reynolds, information below.

Pioneer’s Car Electronics Division is known for offering the kind of in-car products that make driving more enjoyable by offering high quality audio and video, seamless connectivity and ease-of-use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and sound competitors.

Pioneer is a registered trademark of Pioneer Corporation.

iPod, iPod touch, iPhone and iTunes are registered trademarks of Apple Inc.

Pandora is registered trademark of Pandora Media, Inc.