PRRACEwire To Develop New Auto Focused News Magazine

Austin, Jan. 9. 2011: PRRACEwire is developing a new auto-oriented TV program entitled Hill Country Wheels (HCW) focusing on the Texas auto and motorsports culture. Plans call for a Q1 roll-out, with a final program schedule set to be delivered across a range of new-media platforms including Hill Country Spotlight, in addition to The Auto Channel.

“In my recent automotive work with the Highland Lakes Business Journal, I’ve had numerous conversations with area ‘car folks’ who would like to learn more about the auto culture in central Texas, in addition to what is going on across the State,” says PRRACEwire’s Rick Carlton.

“We believe that HCW can quickly serve as an attractive media/promotional location for business, event, sports and community information, and already have several local auto-oriented companies in the area interested in sponsoring HCW programming.”

Although no launch date has established for Hill Country Wheels, PRRACEwire will provide more details as they become available.

To learn more about PRRACEwire and Hill Country Wheels please visit: PRRACEwire