Global Debut of Mazda Minagi Concept Featuring All-New Skyactiv Technologies at Geneva Motor Show

GENEVA – January 19, 2011: Mazda will showcase its All-new SKYACTIV technologies and a new design theme, KODO – Soul of Motion with the global debut of the new Mazda Minagi compact crossover SUV concept car, at the 2011 Geneva Motor Show (March 1-13). The exciting Minagi concept is the forerunner to the launch of Mazda’s upcoming next-generation products and symbolises the evolution of the Mazda brand for a new era.

The Minagi’s new SKYACTIV technologies have been carefully developed to build harmony between driving pleasure and outstanding environmental and safety performance. The Minagi is equipped with a SKYACTIV engine and SKYACTIV transmission fitted to a SKYACTIV body and chassis. These combine in a low-weight yet highly safe package.

Meanwhile, the Minagi’s KODO design evokes a powerful and emotive sense of pent-up energy and vitality – helping the vehicle stand out in a sprawling urban cityscape.

Mazda’s stand at the Geneva show will also feature new SKYACTIV technology exhibits and the Mazda SHINARI design concept car (making its European debut), among a wide range of products.

Geneva Motor Show (81e Salon International de l’Auto de Genève) press days are March 1 and 2, while the public days are March 3-13.