Strategy Analytics: Software/OS Trends in Automotive Multimedia and Communications

BOSTON--February 15, 2011:In its report, Software/OS Trends in Automotive Multimedia and Communications, the Strategy Analytics Automotive Multimedia and Communications Service (AMCS) predicts an enhanced role for infotainment software and operating systems as they become more important to infotainment system functionality and ease of use.

Multiple forecast scenarios and OEM strategies for software and OS implementation are expected as the industry moves to software rather than hardware-defined infotainment systems. This report explores the transformation of the automotive infotainment experience from vendors, such as QNX, Microsoft, GENIVI, MeeGo and Android. Strategy Analytics predicts an enhanced role for infotainment software and operating systems as they become more important to infotainment system functionality and ease of use.

"The number of multimedia and communications solutions in the automotive market is increasing," said Mark Fitzgerald, Associate Director of the Strategy Analytics North American Automotive Services. "Automotive software and operating system (OS) selection and functionality are both critical for a flexible, future proof and user-friendly infotainment system."

The Strategy Analytics Automotive Multimedia and Communications Service provides highly detailed system, feature and semiconductor forecasts as well as industry leading strategic market analysis of the applications and services markets.