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'A New Type Of Luxury' Goes Live Next Tuesday


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ROLLE, SWITZERLAND – February 25, 2011: The unveiling of the Infiniti Etherea, the luxury concept that points the way to a future compact entry-level Infiniti, will be streamed live from the 81st International Geneva Motor Show starting 11.15pm GMT on Tuesday 1 March.

At www.infiniti.eu everyone can follow the entire press conference from the Infiniti stand in Hall 1 when the high-tech secrets and segment-busting style behind a key model in Infiniti’s history will be revealed.

Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit, has called Etherea “a new type of luxury for a new type of buyer”.

A special Etherea section of Infiniti’s portal goes live from 28 February prior to the unveiling on 1 March. No password is required.