Subaru Names New RWD Sports Car BRZ

Subaru Buyers Guide

SYDNEY – Aug 23, 2011: Fuji Heavy Industries, the maker of Subaru vehicles, has announced it will name its pending rear-wheel drive sports car the BRZ.

FHI says it will exhibit a technology concept of the BRZ at next month’s Frankfurt Motor Show.

A special website has opened today at Subaru’s global site, HERE

FHI has derived the BRZ name from the letter B in Boxer engine, R in rear-wheel drive, and Z in the word Zenith.

FHI says the name embodies ultimate passion for the new sports car and confidence in its distinctive constellation trademark and core technology – the horizontally opposed Boxer engine.

BRZ production is due to start in northern spring 2012.

A decision on whether the BRZ will come to Australia will not be made until later this year.