The Daily Telegraph Becomes Sydney's Only Destination for Prestige Cars

SYDNEY – Sept 1, 2011: The Daily Telegraph today announced the newest addition to Australia’s largest automotive brand, Carsguide.

Starting this Saturday September 3, The Daily Telegraph will launch Carsguide Prestige, Sydney’s only dedicated newspaper section to focus on top end cars.

Automotive dealers representing a range of prestige brands including BMW, Volvo and Peugeot have already welcomed the new section, pointing to the success of investing in a print environment catering specifically to their needs.

Agostino Giramondo advertising director for The Daily Telegraph, The Sunday Telegraph and thetelegraph.com.au said that the launch of Carsguide Prestige reflects the confident and creative approach from the team at The Daily Telegraph.

“Our insight into Sydney and the growing affluence of middle Australia has laid the foundation for the introduction of the prestige section.

“The Daily Telegraph’s broad reach amongst metro readers represents a significant portion of Sydney’s prestige car owners and prospective buyers.

“The fact that we are able to connect with so many people across such a diverse area means Carsguide Prestige is a logical addition to our range of quality motoring coverage.

“This launch joins the dots between Carsguide Prestige in Brisbane and Melbourne, finally offering dealers and manufacturers a natural fit for targeted national marketing campaigns.”

Featuring exclusive editorial coverage on marquee brands including road tests, reviews and industry news Carsguide Prestige will offer readers an exclusive insight into the world’s most prestigious manufacturers

An extensive refresh in April 2010 gave Carsguide a compelling new look and feel, focussing on practical, credible, well researched information for car buyers and enthusiasts across the board.

This new look Carsguide now reaches 1.885 million readers each week across The Daily Telegraph and The Sunday Telegraph on Friday, Saturday and Sunday.

This launch is a natural extension of that success, joining existing successful Carsguide Prestige sections in Brisbane’s Courier Mail and Melbourne’s Herald-Sun to offer advertisers their first complete Eastern seaboard solution for prestige brands.

Carsguide has the largest reach of any automotive brand in Australia reaching in excess of 8 million readers nationwide.