August 2011 U.S. Auto Sales Better Than Forecast
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September 1, 2011, Tom Krisher and Dee-Ann Durbin writing for the AP reported that car buyers shrugged off bad economic news and a major East Coast hurricane last month, lifting U.S. sales for most automakers.
General Motors, Chrysler, Ford and Nissan reported surprisingly strong sales results on Thursday. Toyota and Honda, however, continued to be hurt by model shortages from the March earthquake and tsunami in Japan. Both reported large sales drops.
Industry analysts had expected a weaker August because of consumers' anxiety about the economy and Hurricane Irene, which forced many dealers to close during the key final weekend of the month.
But Don Johnson, GM's U.S. sales chief, said other factors are making cars more attractive to buyers, including new products, low interest rates and stronger household budgets.
"Consumers are being cautious, yes, and appropriately so, but they are not retrenching," he said. "All indications to us are that the industry is going to continue to slowly grow through the rest of the year."
Chrysler sales led the way in August with a 31 percent increase from a year earlier. GM's sales rose 18 percent, Nissan was up 19 percent and Ford reported an 11 percent increase. Toyota sales were off almost 13 percent, while Honda sales were down 24 percent.
Honda and Toyota lost sales because of parts shortages caused by the earthquake. Dealers ran short of many top-selling models. Sales of the Toyota Corolla compact were down 19 percent, while Honda Civic sales were off 47 percent. Both companies expect better sales in September because their factories are returning to normal production.
Chrysler reported its strongest August since 2007 with sales led by Jeeps and minivans, while Ford said sales of its redesigned Explorer sport utility vehicle quadrupled over last year. Nissan's sales were fueled by subcompact and midsize cars such as the new four-door Versa and Altima sedan.
GM's big increase was sparked by the Chevrolet Cruze compact, which accounted for one in every 10 GM vehicles sold. The Cruze, introduced last year, has been a top seller for the company since the start of the year, giving the company its first strong product in a growing market. Cruze sales topped 20,000 for the fifth straight month. Buyers also went for the Chevrolet Equinox and GMC Terrain small crossovers.
