August 2011 Hyundai Motor America Reports Sales

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COSTA MESA, Calif., Sept. 1, 2011 -- Hyundai Motor America today announced sales of 58,505 vehicles in August, a nine percent total sales increase compared with the same period a year ago, and a 21 percent retail sales increase over last August.

Year to date, Hyundai sales are up 21 percent versus 2010 in total, and up 34 percent at retail.  Sales to fleet accounts represent 11 percent of the total sales year-to-date and just 10 percent for the month of August.  Thirty-five percent of Hyundai vehicles sold in August achieved 40 MPG fuel economy ratings.

"Demand for Hyundai products remained strong in August despite severe fluctuations in financial markets and the resulting impact on short-term consumer confidence," said Dave Zuchowski, Hyundai Motor America's executive vice president of national sales. "We're still seeing consumer demand increasing, with Hyundai consideration rates now at an all-time high.  This should drive continued sales momentum for Hyundai through the rest of the year, even if the industry struggles a bit."

The all-new Accent, in its second full month on sale, saw sales soar 38 percent.  In July, it was the best-selling sub-compact in the market. Santa Fe and Tucson saw sales increases of 55 and 24 percent, respectively, as availability issues eased.  Genesis continued its growth trajectory in August with its 26th consecutive month of year-over-year sales increases, and a sales lift of 13 percent over last August.  And Equus, the highest-ranking premium luxury car in the 2011 J.D. Power and Associates APEAL study, delivered another strong month and is pacing well ahead of its first full-year sales target.

Hyundai continues its unique approach to fuel efficiency data transparency, achieving a corporate average fuel economy level of 36.2 MPG in August, and 35.8 MPG for the year-to-date, while selling an industry-leading 20,600 vehicles (Elantra sedan, Sonata Hybrid, and 2012 Accent) with 40 MPG fuel economy ratings.

"It's no coincidence that our 40 MPG cars are among the hottest cars in the industry, with Accent and Elantra both running single-digit days-supply levels," said John Krafcik, Hyundai Motor America's president and CEO.  "With Veloster, our fourth car with a standard 40 MPG fuel economy rating beginning sales in September, we'll take this recipe into the sporty coupe segment, where we expect a similarly warm reception from American car-buyers."

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee. 

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com