Research and Markets: Advanced Driver Assistance Systems Report 2011 Featuring Giants such as Audi, BMW, Ford, GM, Honda, Jaguar, Nissan, Mazda, PSA, VW and Volvo

DUBLIN--October 13, 2011: Research and Markets has announced the addition of the "Advanced Driver Assistance Systems Report 2011" report to their offering.

This insightful and thorough 180 page report considers the technologies, applications and OEM implementations that define Advanced Driver Assistance Systems - ADAS. The recent growth in installations of ADAS is set to accelerate and provide opportunities for those innovative suppliers participating.

This report examines in detail sensor technologies, liaisons and co-operations around ADAS applications and the new and additional features that are improving road safety.

Furthermore the report looks at ADAS implementations with examples from Audi, BMW, Daimler, Ford, General Motors, Honda, Jaguar/Land Rover, Nissan, Mazda, PSA Peugeot-Citron, Subaru, Toyota, Volkswagen and Volvo.

Background to this research

In recent years, active safety systems - such as ABS, traction control, ESP - have become commonplace across most car segments. Typically these technologies temporarily enhance the vehicle control that drivers have as they encounter potential hazards and are regarded as preventative safety systems.

ADAS technologies differ in that they are more advanced preventative safety systems, which can monitor and predict potential collision scenarios, warn the driver and can take automatic corrective action to either mitigate the collision, or avoid it completely. Many ADAS warning features like adaptive cruise control, lane-departure warning, night vision and blind spot monitoring are commonplace and have typically been marketed as comfort and convenience optional features. However, active ADAS features that intervene in the control of the car to assist drivers in avoiding accidents are now coming into production, moving ADAS clearly into the Safety category. These applications include collision avoidance systems that can automatically apply a car s brakes and lane-departure prevention to steer a vehicle back on track.

Key Topics Covered:

INTRODUCTION

ADAS Technology

SENSOR TECHNOLOGIES

OVERVIEW OF LIAISONS AND CO-OPERATIONS

ADAS APPLICATIONS

ADAS IMPLEMENTATIONS

BMW

Daimler

Ford

General Motors

Honda

Jaguar / Land Rover

Nissan

Mazda

PSA Peugeot-Citron

Subaru

Toyota

Volvo Car Corporation

Companies Mentioned:

• Audi
• BMW
• Daimler
• Ford
• General Motors
• Honda
• Jaguar
• Landrover
• Nissan
• Mazda
• PSA Peugeot-Citron
• Subaru
• Toyota
• Volkswagen
• Volvo

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