iOnRoad Augmented Driving App Too Smart for The iPhone

LAS VEGAS--October 31, 2011: Picitup, a leading provider of computer vision solutions, announced the public launch of their latest product, iOnRoad, a visual radar app that warns drivers of potential collisions. The iOnRoad app takes advantage of the processing power and multi-tasking capabilities of high- end Android handsets, missing from even the iPhone 4S.

“iOnRoad is at the forefront of a movement to leverage the smartphone in the car for safe driving applications”

"The iOnRoad app could only have been developed for Android," said Alon Atsmon, CEO of Picitup, the developers of iOnRoad. "Google was quick to embrace our app's comprehensive use of Android and recently invited iOnRoad to present at the Google Developer's Day in Tel Aviv."

iOnRoad improves driving in real-time using the power of advanced smartphones. The app uses the smartphone's native camera and sensors to detect vehicles in front of the vehicle, alerting drivers when they are in danger. iOnRoad's VisualRadar, maps objects in front of the driver in realtime, calculating the user's current speed using native sensors. As the vehicle approaches danger, an audio-visual warning pops up to warn the driver of a possible collision, allowing them to brake in time. The app can be used in "background mode," allowing users to use the navigation app or take phone calls, while still remaining safe on the road.

"iOnRoad is at the forefront of a movement to leverage the smartphone in the car for safe driving applications", said Roger C. Lanctot, senior analyst, global automotive practice, Strategy Analytics. "iOnRoad redefines the smartphone-based navigation experience creating an almost magical merger of existing technologies. This launch is just the beginning of an entirely new user experience being enabled with smartphone technology, sensors and accelerometers."

Reception from the active Android community has been incredibly enthusiastic as evidenced by hockey stick growth of the app while still in Beta without the benefit of any marketing. Mobile carriers have also taken an active interest in iOnRoad. Deutsche Telekom/T-Mobile recently selected iOnRoad as one of their "Android Top10-Apps" and featured the app in the current issue of their newsletter.

iOnRoad's Android Market launch includes several new features that help drivers remain focused on the road and safe:

• Notification Narration- Uses text-to-speech to read incoming notifications in order to ensure the safety of the driver.
• Social Integration- Allows drivers to share their driving achievements with others through Facebook and Twitter.
• Road Snap Shots- Allows drivers to take a snapshot of a hazard or reckless driver and automatically post it to Facebook.
• Personal Web Dashboard- Allows users to improve their driving skills by viewing their latest drives and alerts.

To learn more about iOnRoad visit the website at www.ionroad.com.

About iOnRoad

The award-winning iOnRoad app continually monitors traffic in real-time, measuring relative speeds and distances between your vehicle and those in front of you. Operating politely in the background so you can smoothly use your phone or navigation app, it instantly springs into action and transmits urgent audio and visual alerts whenever the risk of an impending collision is detected.

About Picitup

Picitup is a recognized computer vision innovator. In addition to that, Picitup's computer vision engine is now powering a new generation of real-time mobile apps such as its award-winning iOnRoad driver protection app.