American Honda Reports March Sales as 2012 CR-V Sets All-Time Monthly Record
 |
All-new 2012 Honda CR-V continues on record-setting pace, up 35 percent from last year
TORRANCE, CA--April 3, 2012: American Honda Motor Co., Inc., today reported March 2012 monthly new-vehicle sales of 126,999, a decrease of 8.4 percent over March 2011, based on the daily selling rate*. The Honda Division posted March 2012 sales of 115,833, a decrease of 7.7 percent year-over-year. Honda's year-over-year decline is in reference to an exceptionally strong sales month in March 2011.
The all-new 2012 Honda CR-V continued its record-setting sales pace, up 35.3 percent from last year and posting an all-time monthly sales record of 30,868 sales compared to last year's total of 21,998 units.
"We knew we had a home run with the all-new CR-V," said John Mendel, American Honda executive vice president of sales. "And to launch it right as our supply chain is refilling means that we are competing in earnest in a growing market. The CR-V has historically been a sales leader in its segment, and the success of this all-new vehicle tells us that we've again hit a real sweet spot for consumers."
The Acura Division's March sales totaled 11,166, down 14.6 percent compared to March 2011. The TSX model registered a double-digit sales increase, up 15.1 percent from the same period last year to 3,355 units. Sales of the TL sales reached 2,923, a year-over-year decrease of 29.4 percent.
*The daily selling rate (DSR) is calculated with 28 days for March 2012 and 27 days for March 2011. Year-to-date, the DSR is calculated with 77 days for 2012 and 75 days for 2011. All percentages reflect DSR.
|
American Honda Vehicle Sales For March 2012 |
||||||
|
|
Month-to-Date |
Year-to-Date |
||||
|
|
March |
March |
DSR** |
March |
March |
DSR** |
|
|
2012 |
2011 |
% Chg. |
2012 |
2011 |
% Chg. |
|
American Honda Total |
126,999 |
133,650 |
-8.4% |
320,165 |
307,978 |
1.3% |
|
Total Car Sales |
67,414 |
81,172 |
-19.9% |
172,099 |
172,467 |
-2.8% |
|
Total Truck Sales |
59,585 |
52,478 |
9.5% |
148,066 |
135,511 |
6.4% |
|
Honda Total Car Sales |
61,098 |
74,168 |
-20.6% |
154,589 |
156,361 |
-3.7% |
|
Honda Total Truck Sales |
54,735 |
46,871 |
12.6% |
134,771 |
120,249 |
9.2% |
|
Acura Total Car Sales |
6,316 |
7,004 |
-13.0% |
17,510 |
16,106 |
5.9% |
|
Acura Total Truck Sales |
4,850 |
5,607 |
-16.6% |
13,295 |
15,262 |
-15.2% |
|
Domestic Car Sales |
56,858 |
66,299 |
-17.3% |
143,996 |
137,570 |
2.0% |
|
Honda Division |
53,935 |
62,304 |
-16.5% |
135,579 |
129,536 |
1.9% |
|
Acura Division |
2,923 |
3,995 |
-29.4% |
8,417 |
8,034 |
2.0% |
|
Domestic Truck Sales |
50,965 |
47,918 |
2.6% |
126,478 |
122,543 |
0.5% |
|
Honda Division |
46,115 |
42,311 |
5.1% |
113,183 |
107,281 |
2.8% |
|
Acura Division |
4,850 |
5,607 |
-16.6% |
13,295 |
15,262 |
-15.2% |
|
Import Car Sales |
10,556 |
14,873 |
-31.6% |
28,103 |
34,897 |
-21.6% |
|
Honda Division |
7,163 |
11,864 |
-41.8% |
19,010 |
26,825 |
-31.0% |
|
Acura Division |
3,393 |
3,009 |
8.7% |
9,093 |
8,072 |
9.7% |
|
Import Truck Sales |
8,620 |
4,560 |
82.3% |
21,588 |
12,968 |
62.1% |
|
Honda Division |
8,620 |
4,560 |
82.3% |
21,588 |
12,968 |
62.1% |
|
MODEL BREAKOUTS BY DIVISION |
|
|
|
|
|
|
|
Honda Division Total |
115,833 |
121,039 |
-7.7% |
289,360 |
276,610 |
1.9% |
|
Fit |
4,559 |
6,955 |
-36.8% |
12,625 |
15,469 |
-20.5% |
|
Accord |
26,771 |
31,533 |
-18.1% |
61,132 |
66,195 |
-10.0% |
|
Civic * |
28,199 |
31,213 |
-12.9% |
77,169 |
64,968 |
15.7% |
|
Memo: Civic Hybrid |
906 |
441 |
98.1% |
2,096 |
1,626 |
25.6% |
|
S2000 |
0 |
0 |
|
0 |
1 |
-100.0% |
|
Insight |
1,032 |
2,782 |
-64.2% |
2,297 |
6,058 |
-63.1% |
|
CR-Z |
536 |
1,685 |
-69.3% |
1,365 |
3,670 |
-63.8% |
|
FCX Clarity |
1 |
0 |
|
1 |
0 |
|
|
Odyssey |
11,193 |
10,586 |
2.0% |
27,657 |
26,352 |
2.2% |
|
Crosstour |
1,362 |
2,083 |
-36.9% |
3,353 |
5,349 |
-38.9% |
|
Pilot |
10,097 |
9,608 |
1.3% |
25,341 |
24,535 |
0.6% |
|
CR-V * |
30,868 |
21,998 |
35.3% |
74,587 |
57,433 |
26.5% |
|
Element |
0 |
1,385 |
-100.0% |
3 |
3,606 |
-99.9% |
|
Ridgeline |
1,215 |
1,211 |
-3.3% |
3,830 |
2,974 |
25.4% |
|
Acura Division Total |
11,166 |
12,611 |
-14.6% |
30,805 |
31,368 |
-4.3% |
|
TL |
2,923 |
3,995 |
-29.4% |
8,417 |
8,034 |
2.0% |
|
TSX |
3,355 |
2,810 |
15.1% |
8,994 |
7,545 |
16.1% |
|
Memo: TSX Wagon |
351 |
388 |
-12.8% |
932 |
976 |
-7.0% |
|
RL |
38 |
199 |
-81.6% |
99 |
527 |
-81.7% |
|
MDX |
3,755 |
4,113 |
-12.0% |
10,199 |
11,085 |
-10.4% |
|
ZDX |
88 |
197 |
-56.9% |
198 |
543 |
-64.5% |
|
RDX |
1,007 |
1,297 |
-25.1% |
2,898 |
3,634 |
-22.3% |
|
Selling Days |
28 |
27 |
|
77 |
75 |
|
|
* Honda and Acura vehicles are made of domestic & global sourced parts. |
||||||
|
** Daily Selling Rate |
||||||
|
|
|
|
|
|
|
|
