BMW i Premieres in London: New Concepts Mark the Opening of the World's first BMW i Store
MUNICH, GERMANY – June 13, 2012: To coincide with the opening of the world’s first BMW i Store on London’s Park Lane, the BMW Group will present the BMW i3 Concept with a new interior colour and materials concept. Based on the original concept car which premiered at last year’s Frankfurt International Motor Show (IAA), the BMW i3 Concept is now influenced even more heavily by the “next premium” approach, and in so doing trains the spotlight squarely on the issue of sustainability.
Celebrating its premiere at the BMW i Store is the new BMW i Pedelec (Pedal Electric Cycle) Concept – a custom-made complement to the BMW i3 Concept. The ace up the sleeve of the compact bicycle? It can be folded up almost in the blink of an eye and, handily, there is room for two of them in the boot of the BMW i3 Concept.
The BMW Group will unveil its comprehensive 360° ELECTRIC package in London for the first time. This extensive range of products and services provides an extremely reliable, comfortable and flexible way of experiencing the benefits of electromobility on a day-to-day basis.
New BMW i sales channels are designed to give customers a user-friendly and customer-orientated access point to its range of products and services.
To this end, it has demonstrated a particularly acute awareness of customers’ increasing expectations when it comes to flexibility within the purchasing process.
New BMW i3 Concept: generous feeling of space combined with a unique
materials concept based around renewable raw materials.
A mixture
of leather, wood, wool and other renewable raw materials shapes the face of
the BMW i3 Concept interior, the extensive use of natural fibres inside the
car underlining the premium blueprint of BMW i.
The eucalyptus wood used for the instruments is sourced from sustainably managed European forests. This ensures that delivery distances remain short and keeps the spotlight on sustainability through all the stages of production.
The wood is treated using natural materials, giving it a high-class finish and distinctive hue.
A natural tanning agent made from olive leaves is used for the leather adorning the interior. This extract from the leaves of the olive tree provides the leather with a natural layer of protection against bleaching and wear. Production of the naturally tanned leather – which comes in the new colour tone Cassia – therefore focuses on maximising durability as well as minimising environmental impact.
The leather combines with the high-quality wool used for sections of the instrument panel and door trim to lend the interior a pleasant lounge-style ambience.
The passenger cell – the Life module – opens up a generous feeling of space beyond the scope of any conventional series-produced car to date. There is no centre tunnel bisecting the cabin, and the interior creates an open and airy impression. The full-width seat benches in the front and rear allow passengers to swap easily from one side of the car to the other and climb out comfortably – a boon in tight parking spaces, in particular. The passengers sit in a slightly raised position, which allows good visibility in city traffic and makes it easier to get in and out of the car.
Cockpit shows off cutting-edge interface design.
One of the
defining features of the cockpit is the freestanding steering column, which
houses the most important controls, principally the instrument cluster,
start/stop button and gearshift lever. Other units, such as the controls
for the audio and climate control functions, are integrated into the
instrument panel, eliminating the need for a centre console. Three large
displays provide the
interface between the BMW i3 Concept, its passengers and the outside world.
Together, the freestanding 6.5-inch instrument cluster on the steering column and the 8.8-inch central information display (CID) show all the relevant information, the latter also providing the link between the driver and various connectivity applications. A third display below the CID shows the functions of the audio system and automatic climate control. The displays all share cutting-edge and visually appealing graphics, and boast outstanding clarity.
BMW i Design: dynamic proportions wrapped up in a new colour scheme.
The design of the body reveals the qualities of the BMW i3 Concept
the first time you set eyes on it. Dynamic and compact proportions
advertise the car’s agility and the sporting prowess of its electric
drive system. The car’s dominant colours are the new shade Andesite
Silver and familiar High-gloss Black, with eye-catching touches added by
the BMW i Blue adorning the logo, kidney grille, door sills and rear apron.
The high-gloss surfaces and the contrast of black, silver and blue combine
to showcase the car’s impressive product substance.
The silhouette: a light and airy “space shuttle”.
Viewed from the side, the dynamic wedge shape, flowing silhouette
and long wheelbase of the BMW i3 Concept catch the eye. From this angle,
the exceptional spaciousness of the interior is already evident from the
outside, while the short front and rear overhangs point to the excellent
manoeuvrability of the BMW i3 Concept. The car’s functional qualities
are also underlined by the
opposing “coach” doors, which enable extremely comfortable access to the light and airy interior. Generously sized glazed surfaces create a light-footed appearance and, together with the visible carbon structures, lend visual expression to the car’s impressively low weight.
The hallmark BMW i front end.
The clearly structured front
end of the BMW i3 Concept is dominated by the strikingly designed kidney
grille, which has the hallmark BMW i blue background and – thanks to
the car’s all-electric drive system – is totally blanked off.
Below the kidney grille, a silver-coloured layer lends the front apron its
form. Black-painted surfaces mark out the functional areas of the front
end, such as the load compartment under the bonnet and the air inlets, while pronounced Air Curtains provide the car’s advanced aerodynamics with an additional visual focus. Another conspicuous feature at the front of the car are the LED headlights with their signature BMW i U-shaped design.
The rear exudes practicality and offers enough space to accommodate
the BMW i Pedelec Concept.
The practicality of the BMW i3 Concept
is highlighted particularly vividly at the rear of the car. A large,
wide-opening rear window offers optimum access to the rear compartment,
while the upright roof pillars create additional load capacity. The
variable-usage boot can be further expanded by folding down the rear seats
and can accommodate two folding BMW i Pedelec Concept electrically-powered
bicycles, which make it significantly easier to move around urban areas, in
particular, but also provide increased scope for mobility when you swap the
city streets for country air. A broad rear diffuser and U-shaped rear
lights integrated into the rear window lend visual emphasis to the
car’s powerful stance.
LifeDrive architecture: innovative modular design.
To exploit
the potential of electric drive as effectively as possible, the BMW i3
Concept’s architecture, chassis and body are designed to meet the
specific challenges facing mobility today. By implementing key features
like lightweight design, use of innovative materials and crash safety
today, the BMW i LifeDrive concept has already paved the way for the
electric drive technology of tomorrow. As with a body-on-frame set-up, the
LifeDrive architecture is a horizontally split construction consisting of
two separate, independent modules. While the Drive module, most of whose
components are made of aluminium, incorporates the drive system, battery
and chassis, along with basic structural and crash functions, the Life
module is a lightweight yet high-strength passenger cell made from carbon
fibre-reinforced plastic (CFRP).
This is the first time this high-tech material has been used on such a large scale in automotive production. The concept model also scales new dimensions in weight, structural strength and crash safety. As well as their benefits for performance and agility, these qualities also increase the driving range of the BMW i3 Concept. The LifeDrive architecture is purpose-designed for an electricdrive vehicle – for example it allows the large battery packs to be integrated entirely underfloor, in the centre of the vehicle, resulting in both a low centre of gravity and optimal balance.
eDrive: agile, powerful drive system, emission-free at the point of
use.
With four seats, wide-opening doors and around 200 litres of
boot space, the electrically powered BMW i3 Concept is a practical and
intelligent city car which produces zero local emissions. Its electric
motor develops 125 kW/170 hp and produces its peak torque of 250 Newton
metres (170 lb-ft) from standstill. The electric motor provides the
lightweight BMW i3 Concept with dynamic performance and impressive agility
– and not only when pulling away from traffic lights. The electric
concept model sprints from 0 to 60 km/h (37 mph) in under four seconds, and
to 100 km/h (62 mph) in under eight seconds. The generous torque is
available across a wide rpm range, resulting in very smooth power delivery.
A single-speed gearbox sends the power to the rear wheels and accelerates
the BMW i3 Concept to a top speed of 150 km/h (93 mph) – without
interrupting the torque.
Power electronics: intelligent and efficient.
Intelligent
power electronics ensure that the electric power onboard the BMW i3 Concept
is used economically and efficiently. If the driver eases up on the
accelerator, the electric motor acts as a generator, converting the kinetic
energy into electricity which is then fed back into the battery. This
results in a braking effect which the driver can make use of as necessary.
Alternatively,
the driver can select coasting mode, in which the zero torque control keeps the electric motor disconnected from the drive axle. In this mode the BMW i3 Concept coasts with virtually no power consumption, driven solely by its own kinetic energy.
With ECO PRO mode, drivers can increase the driving range of their vehicle and reduce their power consumption at the press of a button.With ECO PRO+, the BMW i3 Concept takes this a stage further and operates exclusively in range-maximising mode. In this mode the main electrical consumers such as the air-conditioning and heating systems operate at minimum power level, and auxiliary consumers such as the heated seats and heated mirrors are shut down altogether.
High-voltage battery: reliable, durable and powerful.
Another
stand-out feature of the innovative electric drive system is the high
power-to-size ratio of the motor. Since this compact drive unit is mounted
over the rear axle, together with the power electronics, transmission and
differential, there is no reduction in interior space. The power needed to
drive the motor and to operate all other vehicle functions is supplied by
specially developed lithium-ion battery cells. They too are positioned
underfloor, in an ideal location. The optimised design of the high-voltage
battery used in the BMW i3 Concept minimises the effect of variations in
external factors on the amount of power the battery can provide. An
intelligent heating/cooling system keeps the battery at its optimal
operating temperature at all times, helping to increase the performance and
life expectancy of the cells. The battery can be fully recharged in six
hours at a standard power socket. If the BMW i Wallbox high-speed charger
is used, an 80 per cent charge can be achieved in just one hour.
The BMW i concept.
BMW i stands for visionary vehicles and
mobility services, inspiring design and a new approach to premium mobility
that is strongly focused on sustainability.Under this new sub-brand, the
BMW Group is developing purpose-designed vehicle concepts which will
redefine the whole concept of personal mobility.The cornerstones are the
use of innovative technologies, intelligent lightweight design and
innovative materials to create vehicles with minimised weight, maximised
driving range, generous interior space, effortless driveability and
optimised safety. Part of the same family as the BMW i8 Concept Coupe and
BMW i8 Concept Spyder hybrid models, the BMW i3 is the first all-electric
vehicle from BMW i. It will go into production in 2013.
Sustainability is a defining feature of BMW i and is applied right across the value chain, from purchasing, development and production to sales and marketing. BMW i will take efficiency to new levels in the production of its vehicles: the Leipzig production plant will achieve additional 70 per cent savings on water consumption and 50 per cent savings on energy consumption per vehicle produced. Moreover, 100 per cent of the energy used will be renewable.