BabyCenter Drives Chrysler Brand's 2012 Town & Country Minivan Campaign

- Digital-to-drive campaign showcases cross-platform innovation and highlights the power of Mom in the vehicle purchase process

AUBURN HILLS, MI--Aug. 13, 2012: The Chrysler brand and BabyCenter® LLC, the #1 pregnancy and parenting mobile and web destination worldwide, today announced a partnership to highlight the 2012 Chrysler Town & Country minivan's standard luxury features, quality, and value to millions of moms across the country. Reaching out to both first-time and experienced moms expecting a baby, the partnership delivers unique content, tools, and social outreach programs to spur discussion of the brand as well as dealership visits and vehicle test-drives.

"The partnership with BabyCenter will enable the Chrysler brand to develop a relationship with and garner insight into the hearts and minds of mothers and allow us to engage with BabyCenter's core audience," said Saad Chehab, President and CEO of Chrysler Brand, Chrysler Group LLC. "The 2012 Chrysler Town & Country minivan offers families versatility, luxury, and convenience at a value, and BabyCenter understands how moms research, consider, and ultimately choose a vehicle for their family, making this the right match for the brand."

"To work with such an iconic brand, doing such an innovative digital-to-drive campaign, is exciting for our entire team," said Mike Fogarty, Group Publisher of BabyCenter. "We've learned throughout our 21st Century Mom Insights Series that not only is Mom the decision-maker on auto purchases, but that critical safety information and the support and consensus of her social network is key to making any decision. We're very happy to have a partner like Chrysler work with us to craft and execute this smart, innovative campaign."

Key program components include:

• Chrysler Car Seat Tool. A car seat is one of the most important purchases a family will make. Choosing a car seat is also a decision that can cause stress and confusion, due to the wide array of products available. This new tool will help educate moms about specific brands and products appropriate for the child's age, height, and weight. The tool also will provide links to additional resources and video demonstrations on how to properly install a car seat. 
• Chrysler Drive and Blog. Chrysler partnered with mom bloggers across the country and asked them to spend a week in the 2012 Town & Country and discuss their experience. The campaign will be featured on BabyCenter's leading mom blog and on the company's popular Facebook page and Twitter feed.

About the Chrysler Town & Country
The 2012 Chrysler Town & Country minivan builds upon the dramatic, well-received changes made in the previous model year. Already imbued with innovative technology, unparalleled functionality, classic design, and a long list of standard convenience and safety features, enhancements in refinement make the 2012 Town & Country a true standout in the minivan segment.

All 2012 Chrysler Town & Country models offer over 40 available safety, security, and technology features, providing customers the safety they expect to ensure peace of mind when traveling. Standard safety features include ParkView® rear backup camera, front seat-mounted air bags, a driver-side inflatable knee blocker, advanced multistage driver and front passenger air bags, side-curtain air bags for all three rows, and electronic stability control, including Brake Assist and all-speed traction control. New standard features for 2012 include standard leather seating and rear-seat DVD for all models, Sapphire Blue interior lighting scheme and a class-exclusive leather and wood heated steering wheel for Limited models.