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Subaru Celebrates Record-Breaking Sales


subaru (select to view enlarged photo)

-- Subaru breaks all-time annual sales record with two months of the year still remaining

-- Record October monthly sales increase 30 percent over October 2011

CHERRY HILL, NJ--Nov. 1, 2012: Subaru of America, Inc. today reported 26,119 sales for the month of October, a 30 percent increase over October 2011. The company also announced record breaking annual sales of 271,582 -- a 26 percent increase over 2011. This represents a historic high for Subaru of America. Subaru sales for 2012 have surpassed the previous sales record of 266,989 vehicles set just last year. This marks the company's fifth year of sales growth and fourth successive sales record.

Year-to-date sales for Impreza have increased 165 percent over 2011. Year-to-date sales for newly-refreshed Outback and Legacy models have increased 14 percent and 12 percent, respectively.

"Subaru is celebrating a year of records; we couldn't be more thrilled with our results," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "The year isn't over yet and we expect XV Crosstrek sales will help drive even greater momentum throughout the remainder of the year."

Carline

Oct-12

Oct-11

% Chg

Oct-12

Oct-11

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

5309

5385

-1.41%

61880

61766

0.18%

Impreza

3638

486

648.56%

57760

21745

165.62%

Impreza WRX

1100

1507

-27.01%

10629

11318

-6.09%

Legacy

3598

3546

1.47%

39187

34884

12.34%

Outback

10153

8891

14.19%

95357

83682

13.95%

Tribeca

184

266

-30.83%

1722

2236

-22.99%

BRZ

402

0

0.00%

3120

0

0.00%

XV Crosstrek

1735

0

0.00%

1927

0

0.00%

TOTAL

26119

20081

30.07%

271582

215631

25.95%

"With strong product and a strong retail network, we are poised to exceed sales of 320,000 vehicles this year," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.