Isuzu D-Max Up For Grabs In Fifth Series Of Fferm Ffactor

COLESHILL, UNITED KINGDOM – July 9, 2013: Isuzu UK has renewed its agreement with Fferm Ffactor, Wales’ hugely-popular agriculture-themed reality television show, to be headline sponsor for the fifth consecutive year. The Japanese-marque will once again supply a brand-new Isuzu D-Max pick-up as the prize for the series’ overall winner.

Fferm Ffactor is S4C’s hit television show that aims to find the best farming talent in Wales. The new series of the hugely popular Fferm Ffactor will be broadcast from October 2013.

William Brown, General Manager at Isuzu UK, commented: “Fferm Ffactor has grown in popularity year-on-year and the 2012 series was one of the most viewed TV programmes in Wales. Isuzu UK is proud to be playing a significant role in the new series, which once again will finish with the winner driving off in an Isuzu D-Max. Farming is a critically important industry across Wales and there is no better pick-up for the rugged Welsh farmland terrain than the Isuzu D-Max.”

Last season saw 10 contestants competing against each other in a series of challenges, which tested their practical skills and farming expertise. Eventual winner, 34-year old Anglesey farmer, Dilwyn Owen, drove away from the series finale in a fully-specified Isuzu D-Max Yukon. Owen commented: “I’ve had a fantastic six months with my Isuzu D-Max. It proved invaluable during the winter months, thanks to its large load-lugging capabilities and its ability to shrug off the worst of the snow. I wish all the contestants the best of luck – it’s a tough competition but demonstrates the quality of Wales’ farming expertise.”

The Isuzu D-Max range includes single, extended (with rear-hinged side access panels) and double cab body configurations. Double cab models are available in four specifications: Isuzu D-Max, Eiger, Yukon and Utah. Prices start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab and rise to £21,999 (CVOTR) for the top-of-the-range Isuzu D Max Utah 4x4 double cab automatic.

The Isuzu D-Max is fitted with a 2.5-litre twin-turbo diesel engine and is available with a six-speed manual or five-speed automatic transmission. The pick-up also comes with a pioneering five-year / 125,000-mile warranty.