Pinarello, Jaguar and Team Sky win Gold at 2014 London Design Awards

LONDON -- Dec 9, 2014: Pinarello, Jaguar and Team Sky have won Gold in the Product Design, Sport and Active life category at this year’s prestigious London Design Awards. This award recognises and celebrates work from both those who commission design and those who create it.

Pinarello, Jaguar, and Team Sky successfully collaborated earlier this year to launch the Pinarello Dogma F8 bicycle. The Italian bike manufacturer, British luxury and sports car brand, and world class professional road cycling team combined their innovative design, industry-leading engineering and racing credentials in creation of the Dogma F8, which subsequently was ridden throughout the competitive cycling season by Team Sky.

Pinarello CEO Fausto Pinarello said: This award is confirmation that the Pinarello Dogma F8 is the best bike in the world. We always look for ways to improve our bikes and the ability to bring new technology to our award-winning Dogma range using Jaguar’s cutting-edge aerodynamics capability and Team Sky’s world renowned race expertise was something very exciting for Pinarello.”

Mark Cameron, Global Brand Experience Director for Jaguar Land Rover added: “It’s a huge accolade for Jaguar to receive this award in only our first year as Innovation Partner to Team Sky. It’s richly deserved recognition for our design and engineering team, who helped develop this ground-breaking bike that delivers exceptional performance and style on the road.”

Sir Dave Brailsford, Team Sky Team Principal said: "This collaboration included the world’s best bike manufacturer, a world leading automotive brand and the world’s most innovative cycling team to produce something stunning. A performance gain of above 6% in one year’s development is extremely impressive. I’ve never seen, or been involved in anything like this.”

With shared values of high performance, innovation and technology, Jaguar became an ‘Innovation Partner’ to Team Sky in 2014, aiming to enhance the team’s performances by integrating their design and engineering resources to develop new products to train and race with.

Carsten Jeppesen, Team Sky Head of Technical Operations & Commercial said: "Our partnership with Jaguar is unique for the cycling industry. The access we have to their industry leading design & engineering expertise, as well as their computational fluid dynamics capability and wind tunnel facility has made a big difference. Jaguar's award-winning product development continues to strengthen our performances, both on and off the road, so the value they bring to the team is significant and goes beyond most commercial partnerships."