ŠKODA UK Has 5th Record Breaking Year in a Row

Record registrations hit an all-time high of 75,488

Market share of 3.07 per cent

Crucial new models in 2015 give opportunity for yet more growth

MILTON KEYNES, UK -- January 7, 2015: ŠKODA UK has ended 2014 on a high, with registrations of 75,488 making this the fifth consecutive year of record high new car registrations. Growth of 14.24 per cent for the Czech brand gives it a 3.05 per cent share of the UK market.

This means ŠKODA UK has increased registrations by 14.24 per cent over 2013. With the overall UK new car registrations up 9.35 per cent, ŠKODA has outperformed the market yet again. This latest sales success means a doubling of ŠKODA registrations in just five years. Registrations of 74,488 give ŠKODA a UK market share of 3.05 per cent in 2014, up from 2.9% in 2013.

Every model in the ŠKODA range played its part in the success. The Octavia was the most popular car in the range, with a total 21,320 cars sold (10,141 hatches and 11,179 Estate models). Next up was the Fabia, which even in its run-out year accounted for 16,177 sales, 12,191 of them hatches and 3,986 Estates. The third-most popular ŠKODA model was the Yeti, which had a record year with 13,081 sold.

Alasdair Stewart, Brand Director for ŠKODA UK, said: “These registrations are an outstanding achievement and reflect the hard work of our retailers and partners. This not only makes us one of the UK’s fastest growing brands, but also one of the most important markets worldwide for ŠKODA.

“We’d like to welcome our customers to the ŠKODA family. We’re looking forward to another record year ahead. We’re just launching the new Fabia, which is a great car, and just one of the exciting new models we’ll be launching this year, with the new Fabia Estate arriving in March, and the new Superb in September. What’s more, our customers will discover an even more enjoyable buying experience, thanks to a new look that’s transforming our retailers’ showrooms.”