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Jeep Brand Debuts "Beautiful Lands" Commercial During Super Bowl XLIX Telecast +VIDEO


jeep renegade
Jeep brand debuts "Beautiful Lands" introducing all-new 2015 Jeep Renegade

Invites Viewers to Follow Epic World Wide Journey Through Lyrics of Iconic Song "This Land Is Your Land"

Broadcast debut of Jeep® brand video features iconic song "This Land Is Your Land" performed by IRS/Capital recording artist Marc Scibilia

Video celebrating the brand's global vision filmed in more than 10 countries, including United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates, over 19 days and throughout 40+ locations across the world

Video marks the introduction of the all-new 2015 Jeep Renegade in the U.S.

As part of the "Beautiful Lands" campaign, the Jeep brand is helping to drive global awareness of Water.org and its work in an effort to affirm "Water is life. Help provide it."

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AUBURN HILLS, MI -- Feb. 1, 2015: The Jeep® brand firmly evolves its authentic American story of freedom with a global journey around the world – inspiring a new definition of adventure – in "Beautiful Lands," which debuted during Sunday's (2/1) Super Bowl XLIX broadcast. The 90-second video invites viewers to follow an epic worldwide journey through lyrics of "This Land Is Your Land," spanning the globe to locations across the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates. The commercial is the first to mark the introduction of the all-new 2015 Jeep Renegade in the United States. The broadcast debut spot "Beautiful Lands" can be viewed/embedded here: Beautiful Lands.

"Beautiful Lands" takes a unique and surprising twist upon the iconic piece of music "This Land Is Your Land," written as a crowning tribute to America's homeland, and expands its interpretation into a global celebration of all lands across the world. The catalyst that takes viewers on an unexpected musical and visual odyssey, "Beautiful Lands" creates a connection to show the Jeep brand's evolution. As performed by recording artist Marc Scibilia, the song and the "Beautiful Lands" video share a message of freedom and reverence, and also introduces "This Land Is Your Land" to a new generation of fans, inviting a fresh and new appreciation for the song.



The 19-day combined production for the "Beautiful Lands" commercial included filming in more than 10 countries, 40-plus locations and approximately 73,777 miles traveled around the world (number of times around the world 2.962), including the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates. The Jeep brand commissioned noted photographers to document the entire journey. *Each location of every scene in Beautiful Lands" can be found here: FCA North America

As part of the "Beautiful Lands" campaign, the Jeep brand is helping to drive global awareness of Water.org and its work in an effort to affirm "Water is life. Help provide it." Embodying the Renegade spirit, Water.org breaks boundaries to find solutions that transform lives with safe water. The Jeep brand is proud to support Water.org in its efforts to solve the global water crisis by making a $250,000 donation.

The Jeep brand's "Beautiful Lands" was created in partnership with Dallas-based The Richards Group. More on the campaign and the all-new 2015 Jeep Renegade can be found at Renegade World.