DS to be Launched on Facebook

DS has chosen Facebook as a major partner for the global launch of New DS 5 and the new DS brand identity. As part of this collaboration, all the resources of the Facebook platform will be mobilised in an unprecedented way at the International Motor Show in Geneva. Join us on Tuesday, 03 March at 1pm (UK time) Facebook Live DS

DS IS THE FIRST AUTOMObile BRAND TO BE REVEALED WORLDWIDE ON FACEBOOK

COVENTRY, UK -- March 2, 2015: At the Geneva International Motor Show on 03 March, DS will reveal the world premiere of the New DS 5 together with its new brand identity. This is the first time that a car manufacturer will utilise the social network for such an event. As part of this global partnership, DS will have access to all the resources and innovation of Facebook to generate the interest of its audience and offer them an enriched experience.

AN INNOVATIVE, custom-made and unique OPERATION for DS

With 1.39 billion people connecting each month and more than 3 billion videos viewed globally every day, Facebook is the leading social network and an important international marketing platform. By choosing Facebook to present the New DS 5 and reveal the new identity of DS, the DS brand will share the unforgettable moment with the millions of people that matter to the brand, with an unexpected and creative live stream.

Join us on Tuesday, 03 March 2015 at 1pm (UK time) on Facebook for the live streaming of the DS press conference at the Geneva International Motor Show. It will be relayed simultaneously from Paris in 39 countries.

"We are proud that the French brand DS, which puts innovation, know-how and refinement at the heart of its values, has chosen Facebook as its partner. Thanks to our unique audience, our expertise and our successful targeting capability, DS will have a powerful way to reach and interact with its audience.” - Laurent Solly, CEO of Facebook France.

According to Yves Bonnefont, CEO of the DS brand; "The 2015 Geneva International Motor Show is an important step for the DS brand, which reaffirms its ambition to revive the high-end of the French automobile industry. It will be during this motor show that we reveal New DS 5 and the brand identity. An unforgettable moment that we want to share with as many people across the world as possible, thanks to the partnership with Facebook.”