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Subaru Reports Record March Sales


subaru legacy
2015 Subaru Legacy

Record March - monthly sales increase 10.4 percent over March 2014

40th consecutive month of year-over-year growth

Best March ever for Forester, WRX/STI, Legacy, Outback and XV Crosstrek

16.8 percent increase YTD over 2014

Legacy 68 percent increase YTD over 2014

20th consecutive months of more than 10,000 Foresters sold

13th consecutive months of more than 10,000 Outbacks sold

150,000th XV Crosstrek sold

CHERRY HILL, N.J., April 1, 2015: Subaru of America, Inc. today reported record sales for March 2015 totaling 49,111 vehicles, a 10.4 percent gain over March 2014. The company also reported year-to-date sales of 131,281, a 16.8 percent gain over the same period in 2014.

March marked the 13th consecutive month of 40,000+ vehicle sales for the company. Forester, WRX/STI, Legacy, Outback and XV Crosstrek sales were notably strong as each model line achieved its best March ever. Legacy sales for March 2015 increased 90 percent over the same month in 2014. The Forester, WRX/STI, Outback and XV Crosstrek also enjoyed gains over March 2014.

Subaru of America, Inc., distributors and retailers were today celebrating the best first quarter in the company's 47 year history. "We are very pleased to be able to continue our sales momentum into 2015," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "We are well on our way to making 2015 our seventh consecutive record year thanks to the tireless efforts of our retailers in satisfying the many needs of our customers."

Carline

Mar-15

Mar-14

% Chg

Mar-15

Mar-14

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Forester

14,967

13,846

8.1%

37,636

35,390

6.4%

Impreza

5,364

5,908

-9.2%

15,286

14,719

3.9%

WRX/STI

2,471

2,181

13.3%

7,261

5,515

31.7%

Legacy

6,148

3,234

90.1%

14,371

8,544

68.2%

Outback

12,504

11,729

6.6%

35,487

28,926

22.7%

BRZ

495

857

-42.2%

1,159

2,066

-43.9%

XV Crosstrek

7,162

6,585

8.8%

20,081

16,875

19.0%

TOTAL

49,111

44,479

10.4%

131,281

112,388

16.8%

"We have hardworking retailers who have made these record results possible; and we have the right products for consumers," said Jeff Walters, senior vice president of sales, Subaru of America, Inc. "The Subaru line-up of vehicles delivers safety, durability and all-wheel drive confidence. It is a winning combination that will continue to drive sales."