Take the Axalta Challenge at Automechanika

Axalta to Highlight Waterborne Products With a Working Mixing Room and Paint Booth – All Engineered for Speed

GLEN MILLS, PA -- April 10, 2015: Step right up and step right into a fully functional, state-of-the art paint booth! On April 24 -26 Automechanika Chicago attendees, will hear that midway-like invitation quite often as Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, teams up with Global Finishing Solutions (GFS), the world’s leading manufacturer of paint booths, and Automechanika, to provide an interactive paint-mixing and -spraying environment right on the trade show floor in Booth #1034.

“We are pleased to offer a platform for technicians to test new products and techniques alongside one of our expert trainers. It is a great way for Axalta to educate painters about the latest innovations available in coatings”

Interested painters are encouraged to take the Axalta challenge and visit the Axalta event website to sign up ahead of time for sessions in the mixing room and paint booth. Each day we will feature waterborne basecoats using one of our global refinish brands - Standox® on Friday, April 24; Cromax® on Saturday, April 25; and Spies Hecker® on Sunday, April 26. In addition to painting, visitors can interact with technical experts or visit Axalta’s main booth (Booth #1302) for an introduction to the Axalta Learning Campus, our ColorNet® formula-retrieval system or our ProfitNet® collision management system.

“We are pleased to offer a platform for technicians to test new products and techniques alongside one of our expert trainers. It is a great way for Axalta to educate painters about the latest innovations available in coatings,” said Jim Evans, Axalta North America Training Manager. “We provide similar opportunities at our latest generation training centers across the country. Because proper training is so important, we are awarding scholarships to Automechanika attendees. For those who cannot travel, we are launching the Axalta Learning Campus at Automechanika which provides both technical and business e-learning. To learn more about how Axalta is #EngineeredForSpeed, follow us on our North America Refinish social media channels.”