Searching and Finding: Daimler at re:publica 2015
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- For the fourth time carmaker and mobility service provider Daimler is partner at one of the world's leading conferences on digital society, re:publica in Berlin.
- The focus this year is on new approaches to human-machine communication, the wind of change in company boardrooms and an adventurous journey in a G-Class.
STUTTGART/BERLIN -- May 5, 2015: For the fourth time,
Daimler is a partner at the internet conference #rp15, which takes place
every year at the beginning of May in the German capital. Under this year's
theme "Finding Europe", some 450 speakers from 45 countries are expected in
STATION Berlin from 5 to 7 May. The over 6000 guests will have more than
300 hours of programme offerings to choose from. In keeping with the theme,
everything will concentrate on identifying what is new in old systems and
discovering digital innovations in the cultural space of Europe.
"It's just fun discussing 'tomorrow' with the
ever-expanding community of this technophile, future-focused audience,"
says Wilfried Steffen, Head of Business Innovation at Daimler AG. He adds:
"All the more so since, as an international company, we hope that this
year's conference theme will give us some exciting ideas about Europe's
growing diversity."
As in recent years, Daimler,
with its Business Innovation department and moovel GmbH, is a partner at
re:publica, where, with the subconference re:think mobility, it will once
again provide a platform for innovative concepts while also offering
opportunities to critically examine the existing situation with the
participants. The cosy atmosphere at the joint booth will be a place to
reflect and relax amid the hustle and bustle of #rp15. Yet, there too, the
focus will be on communication: for example, movement and mobility will be
made visible by interactions of the visitors.
Taking re:think mobility
literally
"Our mobility innovations are the basis
for a leading, international exchange of ideas through which we aim to play
a key role in shaping the future of mobility. Digitally savvy people, like
the ones who visit re:publica, are a valuable source of ideas for us," says
Michael Kuhn, Head of Communications & Brand Management at moovel
GmbH.
The programme for Daimler's re:think
mobility sessions is as diverse as Europe itself and will take place at the
second day of the conference from around 11 a.m. to 5 p.m.
For example, there will be a journey into the future in
which humans and machines will share the roads. How will we communicate in
the shared space of the future? What role can society play to ensure that
living together works? Will we need to invent new languages? In this
context, Daimler futurologist Alexander Mankowsky will report in his
session on the new Mercedes-Benz research vehicle "F 015 Luxury in
Motion” and discuss the relationship between humans and autonomous
robots.
The scope of human communication will
also be addressed by Philipp Wex, an expert on speech interaction and user
sensing at Daimler, who will highlight the challenges of using technology
in the context of voice control. After that, gesture researcher Vanessa van
Edwards will provide multimedia access to the concept of digital body
language. The session will be rounded off by a performance by the gesture
artist Mathias Schäfer.
The "Female Leadership"
session will involve a discussion from a variety of expert standpoints
between Sanja Stankovic, freelance digital strategy manager, Regina Mehler,
founder of the Women Speaker Foundation, and Kathrin Mahler Walther, member
of the board of management of EAF Berlin, on the topical issues of women's
quotas, gender equality and promotion of women in Europe. What are the
promises of politicians and industry really worth? Especially in view of
the high proportion of 40 percent female visitors to re:publica, the open
Q&A session can be expected to throw up some new ideas. Alongside this
panel, the other sessions of the re:think mobility subconference will be
chaired by Stefanie Söhnchen, who, as a multimedia journalist and online
communication strategist, feels at home in the area of mobility
innovation.
A trip around the world is the
subject of a presentation by Gunther Holtorf, who has many tales to tell
after travelling through 215 countries in 26 years in his G-Class called
"Otto". There are authentic insights into a fascinating kind of
mobility.
There is no doubt that the future of
mobility will be be more and more multi-layered and that the associated
challenges will increase. How does a company best address these challenges
and grow from them, especially when it is about the future of mobility and
not a specific product or brand? The solution might be an international
crowd in which every individual plays their part. With reference to
moovel's crowdsourcing project, Rob Dawson, Chaordix, and Stefanie Söhnchen
will provide a progress report on the future of mobility while also
affording an insight into how and whether so-called crowdsourcing can
work.
moovel GmbH, a wholly owned subsidiary
of Daimler AG, offers its customers innovative mobility services. With its
free-floating carsharing service car2go, the company is the world's largest
carsharing provider. mytaxi, which has been a 100% member of the moovel
family since September 2014, is Europe's leading taxi-booking app with over
10 million downloads. The moovel mobility platform offers such a smart
combination of different services that getting around a city becomes
child's play.
Daimler's Business
Innovation department is a pioneering ideas workshop tasked with addressing
current trends, studying social, cultural and technological developments
and enriching the core business of automobile production with creative
solutions and business ideas. Thus, numerous pilot projects initiated in
recent years have led to the establishment of successful corporate units
such as the Mercedes-Benz Driving Academy. Business Innovation has teams
all over the world. Apart from the headquarters in Stuttgart, there are
offices in Istanbul, São Paulo, Buenos Aires, Beijing and Sunnyvale in
California.
Programme for "re:think
mobility"
Wednesday, 6 May
2015
Autonomous Cars:
Is there a European approach in introducing automation into
society?
Alexander Mankowsky, Futurologist, Daimler AG
11:15 a.m. - 12:15 p.m., Stage J
Alexander Mankowsky, Futurologist, Daimler AG
11:15 a.m. - 12:15 p.m., Stage J
Female Leadership: Defining and establishing female
leadership in Europe
Sanja Stankovic, freelance digital strategy manager
Regina Mehler, founder of the Women Speaker Foundation
Kathrin Mahler Walther, member of the board of management of EAF Berlin
1:45 - 2:45 p.m., Stage 3
Sanja Stankovic, freelance digital strategy manager
Regina Mehler, founder of the Women Speaker Foundation
Kathrin Mahler Walther, member of the board of management of EAF Berlin
1:45 - 2:45 p.m., Stage 3
Lessons Learned: Creating the future
of mobility with an international crowd
Rob Dawson, Chaordix
Stefanie Söhnchen, moovel GmbH
3:00 - 3:30 p.m., Stage 3
Rob Dawson, Chaordix
Stefanie Söhnchen, moovel GmbH
3:00 - 3:30 p.m., Stage 3
Exceptional Journey: My trip, my wheels
Gunther Holtorf
3:30 - 4:00 p.m., Stage 3
Gunther Holtorf
3:30 - 4:00 p.m., Stage 3
Future of Mobility: Possibilities for using speech and
gesture recognition
Philipp Wex, Speech Interaction & User Sensing, Daimler AG
Vanessa van Edwards, Research into Body Language, Science of People
Mathias Schäfer, artist
4:15 - 5:15 p.m., Stage 3
Philipp Wex, Speech Interaction & User Sensing, Daimler AG
Vanessa van Edwards, Research into Body Language, Science of People
Mathias Schäfer, artist
4:15 - 5:15 p.m., Stage 3