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Already a Champion for Accident Victims, RoadCross Schweiz Intensifies Its Ongoing Efforts to Prevent Crashes - by Targeting Driver Risk


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TORONTO -- June 1, 2015: AlertDriving, the global leader in driver risk management, today announced that the Swiss road safety NGO RoadCross Schweiz has joined the growing number of businesses around the world unlocking new value through AlertDriving’s fast-growing channel partnership program. As a Certified Advantage partner, RoadCross Schweiz can now expand on its consultancy for accident victims and its ongoing efforts in youth prevention by adding a valuable tool to its existing prevention instruments. Targeting unsafe driver behavior to identify a fleet’s risk exposures, FleetDefenseSM delivers the world’s most extensive, assessment-based training solution in over 100 languages worldwide.

“Besides Coca-Cola Hellenic, DuPont and other businesses we work with to promote fleet safety, charity organizations also partner with us for the same reason – prevention”

Road traffic accidents cost an estimated 5 billion Swiss francs every year, but the heavier costs that money can’t measure – life-changing injuries, the permanent absence of loved ones – these costs are unrecoverable.

Yet families pay them all too often.

Every 2 hours in Switzerland, someone is heavily injured in a road traffic accident. A person is killed almost every day. Once the shock of a crash fades, victims and families shouldn’t be left to “pick up the pieces” alone. RoadCross Schweiz understands that dealing with the authorities and insurances can add unnecessary insult to injury, so the road safety NGO advocates for victims personally – managing claims, ensuring accident injuries are properly diagnosed and compensated, and even locating essential medical services. Over time, seeing the emotional toll of accidents firsthand has driven RoadCross Schweiz to tackle the larger issue of prevention. The charity holds ‘prevention events’ aimed at educating novice drivers about road safety.

FleetDefenseSM will now empower RoadCross Schweiz to grow their message among fleet drivers, all with AlertDriving’s fast, secure, mobile-optimized technology – and powerful training metrics designed to target crash-causing behaviors.

“Besides Coca-Cola Hellenic, DuPont and other businesses we work with to promote fleet safety, charity organizations also partner with us for the same reason – prevention,” explains Rob Martin, Vice President of Sales at AlertDriving.

“RoadCross Schweiz’s AlertDriving partnership will go a long way to supporting its efforts to prevent accidents. Designed to train the way the brain learns best, FleetDefenseSM identifies and monitors driver risk exposures by testing early, with short gaps between lessons, so fleets can target new or persistent unsafe attitudes.”

ABOUT ROADCROSS SCHWEIZ: RoadCross Schweiz was started to help the families of accident victims too often retraumatized by the system. RoadCross Schweiz personally manages accident claims, insurance benefits and medical services so families can concentrate what matters most: healing. Moreover, RoadCross Schweiz educates novice and future drivers face to face about the dangers of risky behavior, reaching up to 20 000 16 to 24 year-olds annually. To learn more or submit a donation that helps accident victims, visit: RoadCross

ABOUT ALERTDRIVING: With over 1 million drivers trained, AlertDriving is dedicated to helping global fleets identify, mitigate and monitor their risk exposure. FleetDefenseSM, the company’s driver risk management suite, combines training in over 100 languages with built-in metrics giving fleets standardized risk reporting anywhere in the world. Interested in offering AlertDriving solutions? Become an ADvantage Partner and join a growing billion-dollar industry: