Renault Group H1 2015 Sales Results
 Renault Kadjar |
- Renault gains ground in Europe and consolidates its position
- In the first half of the year, Renault Group registrations increased slightly at nearly 1.4 million vehicles
- In Europe, in a market up 8.5 per cent, the Group's registrations increased by 9.3 per cent and brought the Group's market share to more than 10 per cent through the successful renewal of the range
- This strong European performance offsets the decline in depressed markets, in particular in Russia and Latin America
- In the second half of the year, the Company can rely on the various launches over the year to continue its sales development
MAPLE CROSS, UK -- July 7, 2015: In the first half of 2015, in a global automotive market up 1.4 per cent, Renault Group registrations also increased slightly at 1,375,863 units. The Group's business confirms the trend observed over several months: dynamism in Europe and disparate growth abroad, with the one offsetting the other.
In Europe, Renault Group registrations continue to grow faster than the market. They increased by 9.3 per cent in a market up 8.5 per cent (849,088 registered vehicles). Group market share increased in most European countries, reaching 10.2 per cent (PC+LCV) thanks in particular to the performance of South Europe.
The Renault brand showed strong performance: the brand's registrations increased by 10.6 per cent to 643,928 units, boosted by Clio, Captur, Twingo, Trafic and Master.
Outside of Europe, the turmoil in certain emerging markets continues to undermine economic activity, in particular in Russia and Brazil, where Group registrations dropped in line with the market (down 40.8 per cent and 18.7 per cent).
However, the situation is much more positive in Turkey, Romania and Algeria, where Group registrations increased by 35.3 per cent, 23.9 per cent and 8.6 per cent respectively.
"In the first half of 2015, we strengthened our position in Europe significantly and softened the fall in the Russian and Brazilian markets. These results show that we are less dependent of specific markets and that we know how to seize the opportunities that present themselves," said Jérôme Stoll, member of the Executive Committee, Chief Performance Officer and Group Sales and Marketing Director.
Europe
In Europe, the Renault Group took full advantage of its new products' success and the market's recovery: registrations increased by 9.3 per cent, i.e. 849,088 vehicles in the first half. The Group sold more than one out of ten vehicles registered in Europe.
The Renault brand stands out particularly well for its strong sales momentum, with 643,928 vehicles registered in the first half of the year (+10.6 per cent). After Nissan, Renault is the second strongest growing brand with market share (PC+LCV) of 7.8 per cent (+0.14 point).
- Clio is the 2nd most registered model in Europe[1], and is by far the most sold vehicle in France.
- Captur is still the most registered urban crossover in Europe[1].
Despite a high basis for comparison in H1 2014 following the launch of Duster Phase 2, the Dacia brand recorded growth of 5.3 per cent with 205,160 vehicles registered in the first six months of 2015. This year, the brand is celebrating the 10th anniversary of its launch in Europe and reaches the milestone of 2 million Dacia vehicles sold in the region.
Among the Renault Group's major European markets, Spain and Italy experienced the strongest growth (30.9 per cent and 24.4 per cent increase in registrations, respectively), thereby ranking 5th and 3rd in the Group's markets (see table).
The Group recorded its strongest performance in 30 years in Italy, where it holds 9.2 per cent market share.
In a European electric vehicle market that continues to show strong growth (+52 per cent)[1], Renault's volume increased by 72 per cent[1] compared with 2014. In particular, Renault recorded very significant growth in the United Kingdom and in Norway. ZOE continues to spearhead the Group's growth, with volumes that have more than doubled in the beginning of this year. Renault aims to remain the leader in EV sales in Europe in 2015.
In France, the Group's primary market, registrations increased by 3.7 per cent with a total of 325,365 vehicles. The Renault brand's penetration rate in France reached 22.3 per cent, up 0.23 point. Clio, Twingo, Captur and Scenic are leaders in their segment. The Group gained 1.2 points in the French light commercial vehicle market, and remains a leader with 32.5 per cent market share. Kangoo, Trafic and Master dominate their segment.
International
In the Eurasia region, the Russian market, struck by the economic crisis, dropped 37.1 per cent in the half-year. In this highly competitive market, the Group focused on protecting its margins and recorded market share of 7.4 per cent, down 0.5 point.
The rebound of the Turkish market, where Group sales increased by 35.3 per cent (67,856 units) for market share of 15.8 per cent, and the strong performance recorded in Romania (+24 per cent with market share of nearly 42 per cent), enable the entire Eurasia region to limit the decline in its sales to -10.2 per cent.
In the Americas region, registrations have fallen to 20.6 per cent, i.e. 163,223 vehicles. Registrations in Brazil dropped 18.7 per cent to 89,527 units, but the Group managed to increase its market share in excess of 7.0 per cent.
In Argentina, faced with a challenging local financial market, Renault decided to limit its exposure to the peso, thereby limiting the volume of its imports. Its registrations dropped 39.8 per cent (31,808 units) in a market which declined by 17.5 per cent over the half-year.
The Group maintained a strong position in Colombia and recorded 17.6 per cent market share, up 1 point compared with H1 2014.
In the Africa Middle East India region, Group registrations increased slightly (+0.7 per cent) to 150,735 vehicles for market share of 3.6 per cent. With the Renault and Dacia brands, the Group demonstrated its leadership in North Africa, with record market share in Algeria (31.8 per cent, +7.2 points) and in Morocco (38.2 per cent, +0.9 point). In Algeria, the Renault Symbol produced in the Oued Tlelat plant in the Oran region, launched in end-2014, became the best-selling car on the market in May.
In India, in a market up 6.2 per cent, sales are down 3.2 per cent (23,346 vehicles) but have increased since the launch of Lodgy last April. The arrival of the Kwid should improve this dynamic in the second half of the year.
In the Asia Pacific region, registrations dropped 5.6 per cent (53,621 vehicles), despite the growth of Renault Samsung in Korea (+0.8 per cent, 37,260 sales). In China, the Group recorded a sharp decline in sales (-45.5 per cent) pending the commercial launch of a new vehicle produced locally in early 2016.
Business outlook in 2015
In the second half of the year, the European automotive market should remain buoyant and continue to offset the decline in our major emerging countries. We expect growth in Europe at a minimum annual rate of 5 per cent, of which at least 2 per cent for France. The global automotive market should record growth of 1 per cent, versus the previously projected 2 per cent, due in particular to the slowdown in the Chinese market and the crisis in Latin America and in Russia.
The Group should benefit from the effect of recent launches, primarily Espace and Kadjar, which were very well received by the market, and of Lodgy and Kwid in India.
Against this background, the Group confirms its annual targets:
- Continued growth of its global volumes
- Strengthening of the Renault brand in Europe
- Improved positions in its major emerging markets
"After three years of steady growth, we reiterate our ambition to reach a new milestone this year. The strengthening of our positions in Europe, combined with the many products launched in 2015, confirm our ability to speed up growth in the second half of the year," said Jérôme Stoll, member of the Executive Committee, Chief Performance Officer and Renault Group Sales and Marketing Director.
Total PC+LCV Group registrations by region
| 2015* | 2014* | % change | |
| France | 325,365 | 313,676 | +3.7 |
| Europe** (Excl France) | 523,723 | 463,474 | +13.0 |
| France + Europe Total | 849,088 | 777,15 | +9.30 |
| Africa Middle East India | 150,735 | 149,62 | +0.7 |
| Eurasia | 159,196 | 177,295 | -10.2 |
| Asia Pacific | 53,621 | 56,794 | -5.6 |
| Americas | 163,223 | 205,691 | -20.6 |
| Total Excl France + Europe | 526,775 | 589,4 | -10.6 |
| World | 1,375,863 | 1,366,550 | +0 |
* Total
registrations at end-June
** Europe = EU (28 countries - Bulgaria
& Romania) + Balkans (5 countries) + Iceland, Norway &
Switzerland
Total registrations by brand
| 2015* | 2014* | % change | |
| RENAULT | |||
| Passenger Cars | 885,324 | 912,655 | -3.0 |
| Light Commercial Vehicles | 163,661 | 151,764 | +7.8 |
| PC+LCV | 1,048,985 | 1,064,419 | -1.4 |
| DACIA | |||
| PC | 269,451 | 245,617 | +9.7 |
| LCV | 20,159 | 17,742 | +13.6 |
| PC+LCV | 289,61 | 263,359 | +10.0 |
| RENAULT SAMSUNG MOTORS | |||
| PC | 37,268 | 38,772 | -3.9 |
| RENAULT GROUP | |||
| PC | 1,192,043 | 1,197,044 | -0.4 |
| LCV | 183,82 | 169,506 | +8.4 |
| PC+LCV | 1,375,863 | 1,366,550 | +0.7 |
*Total registrations at end-June
The Group's 15 main markets at end-June 2015
| Country | Registrations | Market share % | |
| 1 | FRANCE | 325,365 | 26.89 |
| 2 | BRAZIL | 89,527 | 7.04 |
| 3 | ITALY | 86,217 | 9.21 |
| 4 | GERMANY | 86,107 | 4.96 |
| 5 | SPAIN | 81,907 | 12.96 |
| 6 | TURKEY | 67,856 | 15.84 |
| 7 | UNITED KINGDOM | 63,046 | 4.02 |
| 8 | RUSSIA | 57,116 | 7.38 |
| 9 | BELGIUM+LUXEMBOURG | 47,955 | 13.58 |
| 10 | ALGERIA | 47,918 | 31.82 |
| 11 | SOUTH KOREA | 37,260 | 4.44 |
| 12 | ARGENTINA | 31,808 | 10.52 |
| 13 | MOROCCO | 23,864 | 38.23 |
| 14 | NETHERLANDS | 23,610 | 10.05 |
| 15 | INDIA | 23,346 | 1.5 |
[1] Results at end-May 2015
