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GWC Warranty Helping Used Car Dealers Sell More Cars With Best-In-Class Products, Service, Technology, Training


gwc warranty

WILKES-BARRE, PA -- July 22, 2015: GWC Warranty, the largest, best-in-class provider of vehicle service contracts sold through used car dealers, has taken steps in recent years to revolutionize the relationship between used car dealers and vehicle service contract providers.

“By providing our dealers with products, service, technology and training to make them more successful, we are helping them level the playing field with larger, franchised dealerships against whom they compete.”

In providing more than just vehicle service contracts, GWC Warranty has built and delivered a No Worries, Just Drive experience to more than 1.5 million drivers since 1995. GWC does this by providing automotive dealers with four pillars for success:

An expansive and flexible product set aimed at meeting the diverse needs of its dealer population

Best-in-class service to drivers that minimizes post-sale dissatisfaction and includes more than $350 million in claims paid to date

Innovative technology that allows dealers to be more efficient and progressive, including a new iPad App and online contract processing capabilities

A consultancy relationship that delivers dealers the support and training they need to sell more cars and make more money

“At GWC, we work each day to provide our dealers more than just vehicle protection plans,” said GWC Warranty CEO and President Rob Glander. “By providing our dealers with products, service, technology and training to make them more successful, we are helping them level the playing field with larger, franchised dealerships against whom they compete.”

GWC Warranty’s approach has worked, as evidenced by the company’s growth since 2009. In a used car industry that grew just 15 percent from 2009 through 2014, GWC Warranty grew revenues by 136 percent – a product of the value used car dealers see in the services GWC provides.

“Taking care of your customer is the big thing,” said Jay Zimmerman, owner of Zimmerman’s Automotive in Mechanicsburg, Pennsylvania and a nearly 20-year GWC dealer partner. “And surround yourself with the people you need to make that happen – such as a good (service contract) company like GWC has been for us – then strive to take care of that customer to the best of your ability.”

Not only have increased faith and sales by used car dealers shown the value of GWC Warranty’s innovative consultancy approach, but respected agencies and industry publications have taken notice as well. In 2003, GWC earned an A+ rating from the Better Business Bureau, which it maintains today. In 2014, GWC was also named a Motor Trend® Recommended Best Buy for Independent Dealers. Most recently in 2015, GWC earned designation as a Bronze Level National Corporate Partner of the National Independent Automobile Dealers Association (NIADA) for its reliable service. Also in 2015, GWC earned a place on SubPrime Auto Finance News’ SubPrime 125, which recognizes the top service providers within the sub-prime auto finance industry.

“GWC’s story is one of rebirth and growth – not just for GWC as a company, but for those dealers who work with us as well. The used car industry is one that holds endless untapped potential, and we are here to help progressive dealers build highly successful businesses,” said Glander. “By providing a superior product that gives their customers the confidence to make a purchase – as well as the service, technology and training to back it up – we have been fortunate to do just that.”