Mechanical Simulation Delivers Engineering Driving Simulator to Canadian Tire

ANN ARBOR, MI -- November 2, 2015: Canadian Tire Corporation has taken delivery of a motion based driving simulator from Mechanical Simulation Corporation in Ann Arbor, Michigan. The QuadDS driving simulator has been installed at Canadian Tire's newest store in Edmonton, Canada to allow customers to analyze the value of snow tires compared to all-season tires. The simulator includes a Canadian Tire branded driving environment that allows customers to select between four different vehicles.

Once the customer begins driving, sales associates can instantaneously change the tires on the vehicle and change the driving conditions from dry pavement, to wet pavement, to snow/ice. The driving course features four driving surfaces that are found on typical automotive proving grounds. These include an instrumented acceleration/braking road, a double-lane change road, a hill climb course, and a skid pad. This level of interactivity and immersive driving provides a valuable tool to help customers understand the benefits of snow tires by performing real world driving maneuvers in a safe and repeatable environment.

Mechanical Simulation Corporation is a technology leader in the development and distribution of advanced software used to simulate vehicle performance under a wide variety of conditions. The company was established in 1996, and from its Ann Arbor, Mich., headquarters provides car, truck and motorcycle simulation packages, training and ongoing support to more than 120 OEMs and Tier 1 suppliers, and over 200 universities and government research groups worldwide.

SOURCE Mechanical Simulation Corporation