Subaru Earns Top Honors in Kelley Blue Book 2016 Best Resale Value Awards
 |
CHERRY HILL, NJ -- Dec. 17, 2015: Kelley Blue Book announced today that Subaru won its prestigious Best Resale Value Brand Award for two consecutive years as well as four model awards in their respective categories:
2016 Subaru WRX
Best Resale Value: Sporty Compact Car
Best
Resale Value: Top 10
2016 Subaru Impreza
Best Resale Value: Compact Car
2016 Subaru Legacy
Best Resale
Value: Mid-Size Car
2016 Subaru Forester
Best
Resale Value: Top 10
"Subaru is back on top once again for 2016 as the best mainstream brand for resale value across its entire lineup," said Eric Ibara, director of residual values for Kelley Blue Book.
The Best Resale Value Awards recognize 2016 model-year vehicles for their projected retained value through the initial five-year ownership period. Since depreciation (or loss of value) is typically a car-buyer's primary expense during ownership, these awards, like all of KBB.com's new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.
"We are proud to receive the 2016 Best Resale Value Brand Award along with multiple segment honors from Kelley Blue Book" said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "These awards highlight our vehicles' inherent value stemming from our class-leading safety, reliability and durability."
Kelley Blue Book's Best Resale Value Awards are in their 14th year and are based on projections from the Kelley Blue Book® Official Residual Value Guide. Kelley Blue Book® Residual Values are established by experienced automotive analysts that review statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer's Suggested Retail Price (MSRP), are selected for these prestigious awards. Low-volume vehicles and vehicles with an MSRP of more than $60,000 are excluded from award consideration, except in the plug-in vehicle, luxury and high-performance categories.
