Four Customized Rides Highlight Mopar Display at 2016 NAIAS
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- Vehicles modified with Mopar parts and accessories featured at North American International Auto Show (NAIAS) in Detroit
- Jeep® Wrangler Red Rock Concept, Ram Rebel X, Dodge Charger Deep Stage 3 and Chrysler 200S Mopar showcase how FCA US LLC vehicles can be personalized with Mopar products
- More than 140 Mopar products on display at Cobo Center, January 11–24
- Mopar brand seeks to build on momentum from new initiatives and products in 2016
AUBURN HILLS, MI -- January 14, 2016: Four Mopar-modified vehicles, and more than 140 Mopar parts and
accessories, will headline the “Mopar Garage” display area at
the 2016 North American International Auto Show (NAIAS), January 11-24 at
Cobo Center in Detroit, Michigan.
The four customized
rides, previously displayed at the 2015 Specialty Equipment Market
Association (SEMA) Show in Las Vegas, demonstrate how production and
concept Mopar parts and accessories can be used to reimagine vehicles from
any FCA US LLC brand.
“The modified rides on
display in Detroit illustrate how owners can transform their vehicles by
pulling from our vast catalog of Mopar parts and accessories,” said
Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global.
“Mopar has the products to help put a personal stamp on any vehicle,
from an SUV to a compact crossover, sedan or a compact car.”
Mopar-modified vehicles at the 2016 NAIAS include the
Jeep® Wrangler Red Rock Concept, outfitted with an array of
Mopar and Jeep Performance Parts in tribute to the Red Rock 4-Wheelers
off-road club that hosts the annual Easter Jeep Safari in Moab, Utah. The
Ram Rebel X, a full-size pickup outfitted with a catalog of Mopar
production parts and accessories, adds an exclamation point to the
all-terrain credentials of the Ram 1500 Rebel.
For the Dodge
Charger Deep Stage 3, Mopar injected up to 75 additional horsepower with
the Mopar Scat Pack 3 Kit, and then for good measure bolted on a selection
of production and concept Mopar products to create a completely original,
performance-driven version of the world’s only four-door muscle car.
The Chrysler 200S Mopar gives the mid-size sedan an “attitude
adjustment,” thanks to a mixture of production and concept Mopar
parts and accessories.
Mopar: Fueled for
2016
The Mopar brand motors into 2016 with momentum from a
number of new initiatives and products introduced to assist FCA US LLC
vehicle owners around the globe on every step of the customer journey.
Mopar will continue its commitment to introducing products
to support owners of all FCA US LLC vehicles. The brand offers a
comprehensive “web” of products to assist owners in customizing
the all-new Fiat 124 Spider, offering premium leather
seat options, graphics packages, functional performance items and more to
help make the Italian-inspired roadster truly unique. The brand also takes
personalization possibilities to the “X-treme” for the all-new
2016 Fiat 500X, offering more than 100 Mopar accessories to personalize the
latest addition to the FIAT lineup in North America.
Owners can also choose from a catalog of performance parts for the trail,
the street and the strip.
Fresh off the 49th annual Easter
Jeep® Safari and the trails of Moab, Utah, last spring, the
Mopar brand highlighted its extensive portfolio of Jeep
Performance Parts (JPP) available to arm off-roaders in pursuit of any path
they choose.
Following the successful introduction of the Scat
Pack 1 performance kit, Mopar now offers new Scat Pack 2 and Scat Pak 3
kits, helping more customers transform their vehicles from daily drivers
into track-ready rides. Developed especially for the Dodge Challenger and
Dodge Charger, the addition of a Scat Pack 2 kit provides as much as
an additional 56 horsepower and 30 lb.-ft. of torque from the stock engine,
while adding the Scat Pack 3 kit boosts the benefits to up to 75 more
horsepower and 44 lb.-ft. of torque with this made-for-the-track
upgrade.
For cold-weather confidence, Mopar has rolled
out all-new winter wheel assemblies available for order for a variety of
FCA US vehicles. Assemblies include a winter tire, steel rim and tire
pressure monitoring system (TPMS), and are delivered mounted and balanced,
so you or your dealership can quickly and easily pop off all-season rims
and rubber and put on cold-weather appropriate gear.
The
Mopar brand’s new “crystal ball” assists FCA US
dealerships in preparing for and predicting the best strategies for
enhancing the customer experience, both now and in the future. The Mopar
Service Capacity Analyzer is a powerful new online tool that helps dealers
to assess, plan and implement changes to the number of technicians,
technician hours, stalls and much more to better service customers.
Among a number of unique programs from Mopar that further
enhance the ownership experience are its redesigned and enhanced suite of
FCA Owner apps, putting more resources than ever at
owners’ fingertips with easier access to vehicle and lifestyle
information.
Through Mopar Vehicle Protection (MVP), the
service contract division of FCA US LLC, the brand also offers new vehicle
protection plans with a combination of features and benefits not currently
available in the marketplace. Mopar Complete 360 plans provide vehicle
owners hassle-free protection for 5 years/60,000 miles or 6
years/75,000 miles.
Mopar: At the Strip
A pair of champions will team up and carry
the Mopar banner on the quarter-mile in 2016,
as back-to-back NHRA Pro Stock champ Erica Enders and five-time
overall Pro Stock title winner Jeg Coughlin Jr. will lead the charge for
the brand in the popular factory hot rod class.
In the
NHRA Funny Car class, Mopar and Don Schumacher Racing (DSR) will continue
one of the most successful and longest-running partnerships in the sport.
DSR teammates Matt Hagan, Jack Beckman, Ron Capps and Tommy Johnson Jr.
combined to place the new Dodge Charger R/T body that debuted in 2015 in
the final round at all but one of 24 events during the 2015 season,
amassing a total of 15 wins and placing all four Mopar cars in the top
five of the standings. Two-time NHRA Funny Car champ Hagan will once again
pilot the flagship Mopar Express Lane Dodge Charger R/T Funny Car.
In the NHRA Sportsman ranks, the new Mopar Dodge Challenger
Drag Pak, launched in 2015, will be hitting drag strips across the country.
Racers have the option of the brand’s first-ever offering of a
supercharged 354-cubic-inch Gen III HEMI® engine or a
naturally aspirated 426-cubic-inch Gen III HEMI engine. Pricing is
cubic-inch appropriate, with a manufacturer’s suggested retail price
(MSRP) of $99,426 for the naturally aspirated 426 version and $109,354
for the 354 supercharged race car.