Ethanol Stakeholders Disregard Support of Communicating Their Product's Positive Mobility Fuel Benefits Despite Bioethanol Market worth of $114.7 billion by 2028
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An Open Letter To Ethanol Stakeholders
The American People, your Farmer Customers, and Mother Earth Needs Help; and The Auto Channel (www.theautochannel.com) needs help to help them.
 Bob Gordon |
President/Co-Publisher
THE AUTO CHANNEL
The result of over a century of the petroleum industry's willful dissemination of untruthful anti-ethanol propaganda is that almost everyone in the United States JUST KNOWS that Ethanol is bad and will harm their vehicles, and that ethanol-gasoline blends have been forced upon American motorists in order to politically please America's Corn Growing farmers.
Surprised? You reap what you sow; what else can you expect when Ethanol stakeholders have been shirking their responsibility to promote Ethanol with a shout, and not a whisper, about the many competitively desirable advantages of Ethanol vs. Gasoline? This whispering has resulted in Ethanol growing more inconsequential and invisible on the competitive and potentially mega-profitable alt-fuel stage.
Yet despite the established negative "common knowledge," The Auto Channel after almost 20 years still BELIEVES that Ethanol's real benefits - if aggressively communicated in a common sense grassroots David vs Goliath marketing effort communicating native truths to American motorists - can overcome ingrained historic anti-Ethanol lies.
The positive outcome can be ensured through the support from the Ethanol Industry and the efforts of The Auto Channel, a relevant independent third-party media entity that will aggressively deliver Ethanol Fuel's attributes through hard-hitting, reactionary op-ed communication, traditional media coverage, and education of influencers of the demonstrable Ethanol Truths.
The Auto Channel, Ethanol Fuel's most important media ally, BELIEVES in the Ethanol message so strongly that for two decades we have created and funded a prototype multi-faceted support effort to promote Ethanol Fuel. But, we have now reached our limit of capital expenditure, patience, and excuses concerning the continuation of this current one-way charitable relationship with Ethanol.
It may be asked, why does The Auto Channel with no financial dog in the fight seem to want success for Ethanol more than the industry stakeholders, more than distillers, more than farmer member associations, more than farm equipment suppliers, more than seed suppliers, more than Ethanol promotion organizations, and more than wholesalers and retailers? This is a consequential question that deserves a considered response.
We still believe, because we are Americans, that it is important to us to fight to do what's right. But it's lonely out here, why should we alone continue to invest our limited resources, time, professional effort, reputation, and capital to promote Ethanol Fuel for free without any financial support?
We just can't afford it anymore. The Auto Channel's exclusive singular ALL-IN pro-Ethanol editorial position has eliminated our opportunity to acquire a share of the plentiful auto industry fuel product advertising, which is exacerbated because NO OFFSETTING REVENUE has been coming to us for supporting ethanol fuel.
For almost two decades The Auto Channel has underwritten the costs of what any other product marketer has to budget for: Media exposure, PR, consulting, and professional staff involvement.
Ethanol Lobbying entities including the many national, regional and state corn grower associations, along with well-funded ethanol advocacy groups and organizations all get paid for their services to Ethanol, but The Auto Channel is paid nary a penny.
Other alt-fuel industries are investing in motorist communications, but not Ethanol. As an example, the Electric Vehicle Industry is spending $10 Million to communicate its fairy tales. And just imagine the promotional budgets Big Oil spends in order to continue to promote their poisons. In California and a few other states, the oil industry has been promoting propane fuel as if it had the beneficial characteristics of ethanol. This promotional effort attempts to steal - is stealing - ethanol's thunder. It's a reprehensible charade and the ethanol industry is allowing the oil industry to get away with it.
After giving Ethanol fuel free media support, timely reactive op-eds, marketing concept execution, and in-person event representation, Ethanol lobbying associations treat us more like an enemy than a partner.
In all of these years, no Ethanol Stakeholder entity has seriously discussed a relationship between Ethanol and The Auto Channel. No Ethanol advocate organization has reached out to ethanol's best media friend in the world to offer industry-level monetary support.
The contents of this letter do not constitute a charitable solicitation, but a mutually beneficial opportunity to expand The Auto Channel's prototype Ethanol marketing program, an offering that is easy to test, to adapt, and easy to understand. It also provides the needed quid pro quo to ensure that ETHANOL will continue to benefit from The Auto Channel's abilities to serve as an advocate for the success of Ethanol Fuel, in both the near and long terms.
SPONSORED ETHANOL MARKETING PROPOSAL
• The Auto Channel will provide, media exposure and a minimum of 20,000 highly visible banner ad impressions daily aimed at its auto-centric audience communicating the pro-ethanol position and its benefits.
• Editorial support of the Ethanol position, including new efforts and the maintenance of viewer and search engine access to the thousands of pro-ethanol elements currently residing in The Auto Channel libraries.
• Quick Response pro-ethanol op-ed outreach to counter the daily anti-ethanol barrage.
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• Ethanol Truths exposure to future automotive technicians. One thousand copies of the 640-page book "The Ethanol Papers" authored by my business partner, Marc Rauch, will be distributed gratis to appropriate public libraries, college libraries, community college libraries, private technical school libraries, and high school libraries that offer automotive technical programming.
• Ethanol and Automotive industry event support by members of the TACH Ethanol Team (plus T&L)
These five effective elements will boost motorist, technician, and media Ethanol understanding and retail sales, and allow The Auto Channel to expand as the meaningful starting point of influencer support, and become the editorial safe place for those who recognize the folly of the EV fairy-tale.
To institute this plan we need a single sponsor or a group of Ethanol Industry Stakeholders to step up and commit to support this TACH Ethanol Marketing Plan for an initial period of 24 months at $34,500 per month.
During this initial program period, each sponsor will receive visual promotion and notoriety of their support positions, along with republishing rights to every Ethanol article in our libraries for use on sponsors' websites or as content in their email drops.
The $34,500 monthly income will allow us to generate aggressive communication efforts and accomplish what we believe is a good second step to compete with the entrenched misinformation and beliefs in the minds of the American motoring community, replacing them with Ethanol Truths.
Ethanol Truth: Farmers Need It. Your Industry Needs It. Retailers Need It. Motorists Need It. America Needs it.
