Ford Announces Retail Customer Incentives
7 July 1997
Ford Announces Retail Customer Incentives
DETROIT, July 7 -- Ford and Lincoln-Mercury dealers
have been informed of retail customer cash or financing incentives available
nationally from Ford and Ford Credit on certain 1997- and 1998-model cars and
trucks from July 8 through October 1, 1997.
On most vehicles, customers can choose from attractive cash incentives
that can be applied either to a retail purchase or 24-month Ford Credit Red
Carpet Lease, or they can take advantage of low finance rates offered through
Ford Credit on retail contracts for terms up to 60 months.
Details of available incentives follow. Regional incentives also may be
available and may vary from national incentives. Customers interested in the
full details of these and other incentives that may be available should see
their local Ford or Lincoln-Mercury dealers.
CUSTOMER RETAIL INCENTIVES
Available from July 8 through October 1, 1997
Customer OR 48/60 Month Finance
Cash Rate (APR)
Cars
Ford Aspire $1,000 None
Ford Escort 1,000 2.9/4.9
Ford Escort ZX2 500 2.9/4.9
Mercury Tracer 1,000 2.9/4.9
Ford Contour (1997 and 1998
models excluding SVT) 1,000 4.8/5.9
Contour SVT None 4.8/5.9
Mercury Mystique (1997 and
1998 models) 1,000 4.8/5.9
Ford Mustang
- Coupe 750 4.8/5.9
- GT Coupe 1,000 4.8/5.9
- Convertibles (excl. Cobra) 1,500 4.8/5.9
- Cobra Coupe None 4.8/5.9
Ford Probe 1,000 4.8/5.9
Ford Taurus 1,500 4.8/5.9
Ford Taurus SHO 2,500 4.8/5.9
Mercury Sable 1,500 4.8/5.9
Ford Thunderbird 1,000 1.9/none
Mercury Cougar 1,000 1.9/none
Ford Crown Victoria 1,500 1.9/5.9
Mercury Grand Marquis 1,500 1.9/5.9
Trucks
Econoline (E150 and E250 light duty
with RV Package and Club Wagon) $1,500 4.8/5.9
Ford Aerostar 1,500 4.8/5.9
Ford Windstar (1997 & 1998 models) 1,000 4.8/5.9
Mercury Villager 2,000 1.0/3.9
Ford Ranger 1,000 2.9/4.9
Ford Explorer None 4.8/5.9
Mercury Mountaineer None 4.8/5.9
SOURCE Ford Motor Company
