American Honda Reports July Sales
1 August 1997
American Honda Sales are Best Ever; Honda and Acura Post New Records
TORRANCE, Calif., Aug. 1 -- American Honda recorded its best
month ever with 87,929 total Honda and Acura sales, up 31.8 percent, and
surpassing the previous record set in August 1995. Year-to-date total sales
of 530,925 are up 9 percent from last year's levels, according to sales
figures released today by American Honda Motor Co., Inc.
Honda Division set a new July record with 76,637 sales, up 33.2 percent.
Civic also set a new July record with 29,995 sales, up 51 percent. Along with
a strong showing by the Accord and CR-V, the division's year-to-date sales of
466,266 sales are up 9.4 percent.
"Hot cars and a hot economy equal record sales," said Dick Colliver, Honda
Division executive vice president.
Acura Division also posted a strong month, with 11,292 sales, up 22.6
percent. Year-to-date sales of 64,659 are up 6.7 percent from last year. The
CL luxury sports coupe experienced its best month ever with 3,019 sales, up
116.4 percent. Another record was set by the TL luxury sedan, which had its
best July ever with 2,414 sales, up 17.9 percent from last year's levels.
AMERICAN HONDA VEHICLE SALES FOR JULY, 1997
Month-to-Date Year-to-Date
July July DSR** July July DSR**
1997 1996 % Chg. 1997 1996 % Chg.
AMERICAN HONDA TTL 87,929 66,739 31.8% 530,925 489,658 9.0%
*** Total Car Sales 77,107 61,075 26.2% 461,664 452,709 2.5%
*** Total Truck Sales 10,822 5,664 91.1% 69,261 36,949 88.5%
IMPORT CAR SALES 18,626 9,138 103.8% 94,716 67,242 41.6%
*** Honda Division 10,524 1,757 499.0% 47,662 15,285 213.6%
Acura Division 8,102 7,381 9.8% 47,054 51,957 -8.9%
IMPORT TRUCK SALES 8,945 2,727 228.0% 53,053 19,842 168.9%
***Honda Division 8,774 2,295 282.3% 52,434 18,185 189.9%
Acura Division 171 432 -60.4% 619 1,657 -62.4%
DOMESTIC CAR SALES 58,481 51,937 12.6% 366,948 385,467 -4.3%
Honda Division 55,462 50,542 9.7% 349,962 378,164 -6.9%
Acura Division 3,019 1,395 116.4% 16,986 7,303 133.9%
DOMESTIC TRUCK SALES
Honda Division 1,877 2,937 -36.1% 16,208 17,107 -4.7%
*** Odyssey is now recorded as import truck sales.
The 1996 and 1997 numbers have been adjusted accordingly.
MODEL BREAKOUTS BY DIVISION
Honda Division Total 76,637 57,531 33.2% 466,266 428,741 9.4%
Accord * 33,865 30,716 10.3% 194,910 215,750 -9.2%
Civic * 29,995 19,864 51.0% 187,773 167,907 12.5%
Prelude 1,513 1,301 16.3% 11,084 7,154 55.8%
del Sol 607 418 45.2% 3,826 2,638 45.8%
EV-Plus 6 31
Odyssey 2,242 2,295 -2.3% 13,052 18,185 -27.8%
Passport * 1,877 2,937 -36.1% 16,208 17,107 -4.7%
CR-V 6,532 39,382
*Domestic Vehicle Ttl 57,339 53,479 7.2% 366,170 395,271 -6.8%
Accord 30,698 30,703 0.0% 189,338 215,386 -11.6%
Civic 24,764 19,839 24.8% 160,624 162,778 -0.8%
Passport 1,877 2,937 -36.1% 16,208 17,107 -4.7%
Acura Division Total 11,292 9,208 22.6% 64,659 60,917 6.7%
Integra 4,329 3,953 9.5% 23,689 27,086 -12.1%
CL (Domestic Built) 3,019 1,395 116.4% 16,986 7,303 133.9%
TL 2,414 2,048 17.9% 14,170 15,366 -7.3%
RL 1,324 1,343 -1.4% 8,940 8,617 4.3%
NSX 35 25 40.0% 253 277 -8.2%
Legend 0 12 2 611
SLX 171 432 -60.4% 619 1,657 -62.4%
Selling Days 26 26 179 180
** Daily Selling Rate
SOURCE American Honda Motor Co.
